At Force Marketing, we believe that Drive can help both business owners and marketers understand and attract Generation Z customers. We also recommend that anyone who want to know more about Generation Z read the book Zconomy: How Gen Z Will Change The Future Of Business- And What To Do About It. ZConomy speaks about […]
In the last year, companies across our industry, country and the world were challenged to quickly adopt a fully remote workforce. Like with most changes, it took a short transition to figure out how to stay engaged, support our clients, and juggle the demands of our home lives (during a pandemic no less). Now, almost […]
Why Should I Be Doing SEO? Just how search engines have continuously adapted with the times, SEO has also evolved to be more competitive than ever. The role of SEOs has expanded beyond just choosing keywords to try and rank for but has extended to a wide array of technical knowledge around code, design, data […]
We are super excited to share with you that our award-winning video product, Drive has been highlighted as an effective marketing campaign to connect and attract the Gen Z audience in the new Amazon best-selling book by Jason Dorsey, ZCONOMY! Gen Z has completely different shopping and buying behavior than the previous generation and most businesses, especially […]
Force Marketing is a digital ad agency and we’re already benefiting from our TruOptik Partnership in a variety of ways. First and foremost, we are now aware of many more data opportunities in the marketplace. We also are getting a much clearer picture with respect to identity profiles, customer personas, and match back analysis. I […]
Today on CBT News, John Fitzpatrick, CEO of Force Marketing, joins the show to reflect on marketing in 2020. He also looks ahead to what marketing trends can be expected in the new year. Force Marketing is an automotive industry leader in providing targeted, trackable, and technology-driven marketing solutions. To get right into the interview, […]
The Google 2021 Dealer Guidebook Highlights Force Marketing Force Marketing is the only digital marketing agency highlighted in the Google 2021 Dealer Guidebook. The guidebook features a Force Marketing case study that examines a local auto dealership that reallocates its advertising budget from traditional media to video ads in 2020. The Google 2021 Dealer Guidebook […]
