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How Will ChatGPT Change Digital Marketing and Lifecycle Communications for Auto Dealerships?

ChatGPT, as a language model developed by OpenAI, has the potential to greatly impact digital marketing and lifecycle communications for auto dealerships in a number of ways: 1. Conversational AI: ChatGPT can be integrated into auto dealerships’ websites and mobile apps to provide customers with real-time support and personalized recommendations. This can help improve the […]

Force Marketing
February 14, 2023

Stack Your Audience – Increase the Outcome!

Our two most effective programs – Recapture and DRIVE – work better together. By combining them, we’ve seen a 58.89% increase in efficiency. This is because audience stacking – the process of combining different audiences – allows you to reach a wider audience and deliver a more personalized and targeted marketing message. ReCapture is a […]

Force Marketing
December 13, 2022

How a CDP Can Boost Your Auto Dealership’s Customer Communication

As an auto dealership, it’s important to have a comprehensive understanding of your customers and their needs in order to provide the best possible experience and drive sales. One effective way to do this is by utilizing a customer data platform (CDP) to manage and analyze customer data. Here are (3) key reasons why auto […]

Force Marketing
December 6, 2022

Is your Dealership Prepared for the Amended FTC Safeguards Rule?

Is your Dealership Prepared for the Amended FTC Safeguards Rule that goes into EFFECT JUNE 9, 2023? The Federal Trade Commission published amendments to the Safeguards Rule that expands the procedural, technical and personnel requirements for financial institutions, including dealers, to keep customer information secure. Dealers are responsible for not only their own safeguards, but […]

Force Marketing
November 16, 2022

Does your dealership connect with the Generation Z audience?

At Force Marketing, we believe that Drive can help both business owners and marketers understand and attract Generation Z customers. We also recommend that anyone who want to know more about Generation Z read the book Zconomy: How Gen Z Will Change The Future Of Business- And What To Do About It. ZConomy speaks about […]

Force Marketing
February 15, 2022

Embracing the New Era of Flexible Remote Work

In the last year, companies across our industry, country and the world were challenged to quickly adopt a fully remote workforce. Like with most changes, it took a short transition to figure out how to stay engaged, support our clients, and juggle the demands of our home lives (during a pandemic no less). Now, almost […]

Force Marketing
January 7, 2022

Get in the Know: SEO of 2021

Why Should I Be Doing SEO? Just how search engines have continuously adapted with the times, SEO has also evolved to be more competitive than ever. The role of SEOs has expanded beyond just choosing keywords to try and rank for but has extended to a wide array of technical knowledge around code, design, data […]

Elijah Thao
February 23, 2021

Do You Know The Facts Around Video Marketing To The Next Generation?

We are super excited to share with you that our award-winning video product, Drive has been highlighted as an effective marketing campaign to connect and attract the Gen Z audience in the new Amazon best-selling book by Jason Dorsey, ZCONOMY! Gen Z has completely different shopping and buying behavior than the previous generation and most businesses, especially […]

Force Marketing
February 15, 2021

Force Marketing Featured On Truoptik’s Partner Spotlight

Force Marketing is a digital ad agency and we’re already benefiting from our TruOptik Partnership in a variety of ways. First and foremost, we are now aware of many more data opportunities in the marketplace. We also are getting a much clearer picture with respect to identity profiles, customer personas, and match back analysis. I […]

Force Marketing
February 15, 2021

4 Automotive Marketing Essentials Car Dealers Should Prioritize This Year.

Today on CBT News, John Fitzpatrick, CEO of Force Marketing, joins the show to reflect on marketing in 2020. He also looks ahead to what marketing trends can be expected in the new year. Force Marketing is an automotive industry leader in providing targeted, trackable, and technology-driven marketing solutions. To get right into the interview, […]

Force Marketing
February 15, 2021

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