The average lead conversion rate on dealership websites is only 2%-4% for sales and around 12% for service and parts, leaving dealers with no way to connect with 88%-96% of their unique visitors because they do not call, complete a form fill or chat.
RECAPTURE™ changes all that as the industry’s only lost shopper capture and marketing automation program. Each site visitor that leaves without conversion is identified and pushed through our proprietary Audience IQ™ platform where actionable marketing data is appended and validated using industry leading sources. Each prospect is marketed to using personalized email, direct mail and mobile marketing to increase lost-shopper sell-through rates exponentially.
LOST SHOPPER IDENTIFICATION
Join more than 260 dealerships seeing record results month-in and month-out!
Capture Lost Website Shoppers
Turn over 35% of your lost website shoppers into actionable active shopper profiles in Audience IQ.
Identify Shopper Communication Details
See details on each prospect in in Audience IQ, including name, email, address and VIN data.
Monitor Their Onsite Shopping Journey
See every Recaptured prospects journey on your website including all pages visited and VDP details.
Automate Personalized Marketing Each Prospect
Market to each active shopper prospect with personalized email, mail and digital marketing.
Score Their Propensity To Buy, Sell or Service
See each prospect’s PQS (prospect Quality Score) change in real-time as they interact with marketing.
Track Each Recaptured Transaction
See each sale, repair order, Trade-in or Pre-order transaction in real-time in Audience IQ.
A cookieless way to turn anonymous website traffic into buying customers!
32
%Increase in Monthly Leads
17
%Increase in Incremental Monthly Sales
14
xSales on Treated Group
See How #1 Volume Kia Dealer in AZ sells 35 Units a month to “Lost Shoppers”
RECAPTURE™ Testimonials
See what our clients are saying.
Recapture has been a game-changer for our Kia store. We see over 200 leads a month and close them around 20%, while taking in trades from a number of other customers who don't even buy!
April Simmons
Marketing Director, Horne Automotive Group
Recapture has been a great source for late-model trade-ins for Suburban Imports of Farmington Hills. We see around 12 trade-ins each month from Recaptured prospects.
John Chatzopoulos
Multi-Store Manager, The Suburban Collection
Our business development team loves Recapture active shopper leads. The ability to know exactly what a customer is interested in on your website without ever converting, is huge for our outreach efforts.
Mike Fanning
General Manager, Hamilton Honda
I have owned 10 locations in the last 5 years and Recapture is one of the only consistent parts of every stores marketing mix. The technology generates read-to-buy prospects for my sellers every day!