At Force Marketing, we believe that Drive can help both business owners and marketers understand and attract Generation Z customers. We also recommend that anyone who want to know more about Generation Z read the book Zconomy: How Gen Z Will Change The Future Of Business- And What To Do About It.

ZConomy speaks about how leaders have to change their hiring strategies and think in different ways about sales and marketing if they want to appeal to Generation Z, and how this generation will change everything after it. Generation Z is already changing business forever, and more organizations should figure out how to understand and appeal to them. For those unaware, Generation Z refers to those who were born in 1995 and after.

Generation Z is on track to be the most well-educated generation in human history, but there’s also more to the story: they will also be the most racially and ethnically diverse generation in human history, as well. They are passionate, understand technology, and aren’t interested in the old-school “hard sell” mentality.

Drive understands that Generation Z responds to video marketing in a unique way and that92% of in-market auto shoppers are consuming Youtube content of some kind! Of course, Generation Z is one of the reasons that video content is so critical, as this is the generation that has currently made Youtube the behemoth that it is today.

Drive automatically manages and optimizes your marketing campaign across a variety of social media platforms, and it’s this kind of omnichannel marketing that helps businesses connect with Gen Z customers. Generation Z will represent 40% of American consumers by 2020, and simply cannot be ignored. Drive understands that, which is why its digitized experience can help appeal to more consumers than ever before.

One of the reasons that ZConomy: How Gen Z Will Change The Future Of Business – And What To Do About It is such an essential read is because it doesn’t just contain observation or anecdotes. The book includes 60 generational studies that help illuminate what growth strategies work when companies are trying to attract Gen Z consumers.

One of the reasons that ZConomy: How Gen Z Will Change The Future Of Business – And What To Do About It is such an essential read is because it doesn’t just contain observation or anecdotes. The book includes 60 generational studies that help illuminate what growth strategies work when companies are trying to attract Gen Z consumers.

The book’s incredible research can prove insightful to entrepreneurs, marketers, managers, HR professionals, and executives of all kinds.