WHERE OMNI-CHANNEL MEETS AUDIENCE.
A cookieless way to get your inventory in front of customers currently shopping for similar vehicles. Using Audience IQ’s data activation engine with access to over 650 million consumer records, our team of experienced marketing professionals will build the perfect marketing campaign and deliver it to the perfect conquest audience using email, social, video, streaming media and display. Audience IQ‘s proprietary bid optimization technology will continue to improve campaign performance using advanced machine learning from tracked customer engagements.
Covering
4 Core Audiences
Target all 4-core audiences with the right personalized offer through email, direct mail, text, telephonic outreach. Drive each prospect to their own personalized URL microsite to ensure the best shopping experience.
Track every lead, PURL engagement, sales transaction and Repair order generated from the program in Audience IQ.
Vehicle Acquisition
BIG DATA
Comprehensive and highly responsive vehicle data, ranging from new/used cars by make/ model, leases/loans, financing, and insurance. Never aggregated or modeled – built from deterministic VIN-based data. Auto+ also offers in-market segments which allow marketers to target individuals who are actively shopping.
CUSTOM COMMUNICATIONS
Deliver a creatively aligned message through digital, direct, social and streaming marketing channels with custom calls-to-action and inventory matching the prospects buying or servicing intent.
EXPECTATIONS
Decrease cost per customer acquisition by eliminating wasteful audience from your media mix. Increase vehicle turn rates by putting the right inventory in front of the right audience.
The Results
Our clients are generating results with our Equity+ program.
$179
Average Cost Per Unit Sold
$39:$1
Return on Ad Spend
7%
Average Sales-to-Service Increase
