Where automation meets lead generation.
Equity+ is the industry’s first 100% inbound automated equity mining tool. This program focuses on delivering personalized messages to 4-Core audiences in the dealership DMS. Each message including the trade-in offer, upgrade offer, service offer and warranty offer is completely custom to the prospect receiving it based on the audience segment they belong to. Equity+ uses artificial intelligence “ai” to scan over 100 attributes of each prospect including purchase and service history, lifestyle changes, credit and vehicle equity to identify the best vehicle to give them a custom upgrade quote each quarter.
Equity+ Covers
4 Core Audiences.
Target all 4-core audiences with the right personalized offer through email, direct mail, text, telephonic outreach. Drive each prospect to their own personalized URL microsite to ensure the best shopping experience.
Track every lead, PURL engagement, sales transaction and Repair order generated from the program in Audience IQ.
VEHICLE ACQUISITION
Equity+ is the industry’s first 100% inbound automated equity mining tool.
Upgrade Technology
Equity+ uses artificial intelligence “ai” to scan over 100 attributes of each prospect including purchase and service history, lifestyle changes, credit and vehicle equity to identify the best vehicle to give them a custom upgrade quote each quarter.
BDC Boost
A team of Cardone certified BDC specialist call and text the top 10% of each month’s prospect list to schedule trade-appraisal, vehicle demo and service appointments. All appointments are logged in the dealership CRM with a recorded phone call and detailed notes for each prospect.
Ownership Status Marketing
Our proprietary ownership status report Omni-channel marketing program including email, direct mail, text messages, and personalized microsites is sent to each prospect once a quarter with all updated information and offers.
Variable SMS Upgrade
Each prospect who opts-in for text messaging will receive a variable upgrade text with a custom vehicle quote and the link to their personalized ownership status portal where they can secure an appointment for sales or service with one click.
EQUITY+ Results
Our clients are generating results with our Equity+ program.
$179
Average Cost Per Unit Sold
$39:$1
Return on Ad Spend
7%
Average Sales-to-Service Increase