Connect with in-market shoppers through streaming media.

We have the best audience solutions and inventory providers because our attribution technology confirms that is so. Data integrity, process, and automation rest at the heart of our solution so that we can provide an unparalleled solution at scale. That engine starts with a dealership entry in our database and then seamlessly moves though discrete stages of operation.

Each campaign component (i.e. inventory contract, audience segment, etc.) is optimized to dealership arrivals and the entire Pre-Activation, Activation, and Campaign process is returned each and every month for more streamlined operations, thus enabling more accuracy and scale.

Our Strategy

CHANNEL DESCRIPTION:

Engage an audience with video ads that play before or during another video being viewed online, typically run on Youtube with Truview

RECOMMENDED BUDGET:

  • Varies by Market, Brand, and Dealership size
  • Minimum Budget: typically $1,000 per campaign focus

BENEFITS:

  • Trueview allows to only pay per completed view
  • Reach up to 92% of in-market shoppers
  • Combine audiences for optimal influence

AUDIENCES:

  • In-market (by OEM, Model, Segment, Ownership)
  • Ramped (DMS Match, CRM, Direct Marketing)
  • Retargeting (Users who visit website)
  • Affinity (Users who visit specific other sites)

EXPECTED RESULTS:

  • CPV usually under $0.10
  • Goal metric centered around View Thru Rate

CHANNEL DESCRIPTION:

Serve video ad to streaming platform users based on audience

RECOMMENDED BUDGET:

  • Varies by Market, Brand, and Dealership size
  • Minimum Budget: typically $5,000 for CTV

BENEFITS:

  • Tracking Store Visits as result of streaming exposure
  • Premium Placements / Inventory only, via PMP
  • Audience First Strategy
  • Personalized Inventory Feed by User Behavior

(applies to dynamic video only)

  • Reach 68% of American HH via CTV

AUDIENCES:

  • Pre-market AND In-market
  • Ramped (DMS Match, CRM, Direct Marketing, Recapture)
  • Retargeting (Users who visit website)

EXPECTED RESULTS:

  • Cost per dealership arrival under $50 for volume store

CHANNEL DESCRIPTION:

Serve audio ad to streaming platform users based on audience

RECOMMENDED BUDGET:

  • Varies by Market, Brand, and Dealership size
  • Minimum Budget: typically $3,000

BENEFITS:

  • Tracking Store Visits as result of streaming exposure
  • Premium Placements / Inventory only, via PMP
  • Audience First Strategy

AUDIENCES:

  • Pre-market AND In-market
  • Ramped (DMS Match, CRM, Direct Marketing, Recapture)
  • Retargeting (Users who visit website)

EXPECTED RESULTS:

  • Cost per dealership arrival under $70 for volume store
Drive-Logo-MAIN-x2

Dynamic Retail Inventory Video Engagement

Our award-winning streaming video platform generates dynamic videos based on your current inventory, combining a personalized digital shopping experience with an actual VIN from your website. DRIVE® gives dealers the ability to reach in-market shoppers across all channels including Facebook, YouTube, programmatic networks, OTT, and CTV streaming services like Amazon Fire TV, Hulu, Roku, Sling, etc. It is fully automated, provides real-time updates, and tracks in-store visits from every consumer it reaches.

DRIVE® DYNAMIC VIDEO

Omni-Channel

Each prospect is served the dynamic video ads regardless of which channels they continue their shopping journey on. Even when cross-device shopping, customers will be served ads on Facebook, Instagram, YouTube, CT/OTT and Streaming audio with seamlessly integrated offers.

Store Visit Attribution

Using a factual integration Drive is able to track store visits from consumers who viewed your streaming video prior to visiting the dealership.

Competitive Tracking

Instantly know which competitive dealerships your customers are visiting once they bounce from your website or view your videos and let Drive provide you a media budget strategy to prevent the loss.