We have the best audience solutions and inventory providers because our attribution technology confirms that is so. Data integrity, process, and automation rest at the heart of our solution so that we can provide an unparalleled solution at scale. That engine starts with a dealership entry in our database and then seamlessly moves though discrete stages of operation.
Each campaign component (i.e. inventory contract, audience segment, etc.) is optimized to dealership arrivals and the entire Pre-Activation, Activation, and Campaign process is returned each and every month for more streamlined operations, thus enabling more accuracy and scale.
Our Strategy
CHANNEL DESCRIPTION:
Engage an audience with video ads that play before or during another video being viewed online, typically run on Youtube with Truview
RECOMMENDED BUDGET:
- Varies by Market, Brand, and Dealership size
- Minimum Budget: typically $1,000 per campaign focus
BENEFITS:
- Trueview allows to only pay per completed view
- Reach up to 92% of in-market shoppers
- Combine audiences for optimal influence
AUDIENCES:
- In-market (by OEM, Model, Segment, Ownership)
- Ramped (DMS Match, CRM, Direct Marketing)
- Retargeting (Users who visit website)
- Affinity (Users who visit specific other sites)
EXPECTED RESULTS:
- CPV usually under $0.10
- Goal metric centered around View Thru Rate
CHANNEL DESCRIPTION:
Serve video ad to streaming platform users based on audience
RECOMMENDED BUDGET:
- Varies by Market, Brand, and Dealership size
- Minimum Budget: typically $5,000 for CTV
BENEFITS:
- Tracking Store Visits as result of streaming exposure
- Premium Placements / Inventory only, via PMP
- Audience First Strategy
- Personalized Inventory Feed by User Behavior
(applies to dynamic video only)
- Reach 68% of American HH via CTV
AUDIENCES:
- Pre-market AND In-market
- Ramped (DMS Match, CRM, Direct Marketing, Recapture)
- Retargeting (Users who visit website)
EXPECTED RESULTS:
- Cost per dealership arrival under $50 for volume store
CHANNEL DESCRIPTION:
Serve audio ad to streaming platform users based on audience
RECOMMENDED BUDGET:
- Varies by Market, Brand, and Dealership size
- Minimum Budget: typically $3,000
BENEFITS:
- Tracking Store Visits as result of streaming exposure
- Premium Placements / Inventory only, via PMP
- Audience First Strategy
AUDIENCES:
- Pre-market AND In-market
- Ramped (DMS Match, CRM, Direct Marketing, Recapture)
- Retargeting (Users who visit website)
EXPECTED RESULTS:
- Cost per dealership arrival under $70 for volume store
Dynamic Retail Inventory Video Engagement
Our award-winning streaming video platform generates dynamic videos based on your current inventory, combining a personalized digital shopping experience with an actual VIN from your website. DRIVE® gives dealers the ability to reach in-market shoppers across all channels including Facebook, YouTube, programmatic networks, OTT, and CTV streaming services like Amazon Fire TV, Hulu, Roku, Sling, etc. It is fully automated, provides real-time updates, and tracks in-store visits from every consumer it reaches.
DRIVE® DYNAMIC VIDEO
