Force Marketing is looking for talented, experienced and driven SEM Specialist to join the Force Marketing digital team. The SEM Specialist will work closely with the digital and client-facing teams managing the overarching paid search strategy for automotive clients.

Specialist are responsible for developing, implementing launching and monitoring campaigns for various clients in the automotive industry. This role requires a self-starter with acute attention to detail and commitment to delivering high levels of performance. A passion for analyzing competitive markets and metrics utilizing Google AdWords and Bing Ads and Google Analytics is a must! The SEM Specialist will develop and manage high-touch campaigns and oversee the setup and delivery of digital campaigns.

If you’re looking for a role where you can be strategic and help grow a team of driven individuals while still being hands on with campaign management, this is the one for you.

Job Duties & Responsibilities

·   Work closely with the Digital department and report to the Manager, Paid Search

·  Act / serve as a Paid Media subject matter expert

·  Develop & execute pay per click marketing campaigns on Google and Bing

·  Experience managing SEM campaigns through 3rd party bid management software

·  Based on unique dealership objectives, continually optimize paid search efforts through A/B testing, bid management, ad copy, keyword research, and testing/analysis

·  Implement & ensure proper tracking and lead attribution

·  Collaborate with client-facing on research, campaign creation, and optimization efforts

·  Monitor and report performance of campaigns, along with providing recommendations for improvements

·  Translate strategic recommendations concerning digital experiences into actionable items

·  Effectively manage budgets throughout the month

·   Knowledge of 3rd party tracking and ad serving technology related to SEM (DS3, Kenshoo, Marin, etc)

·  Assist and mentor of junior team members to meet annual goals as needed

·  Maintain high levels of current knowledge of best practices and strategies in the management of online paid media

·  Participate with client-facing in client meetings during account planning and development, as needed

Skills & Qualifications

·  Minimum 2 years of managing paid search advertising

·  AdWords certification is required

·  Automotive Marketing experience preferred

·  Google Analytics and Google Tag Manager experience preferred

·  Strong written and verbal communication skills

·  Success executing complex, large scale, fast moving campaigns flawlessly

·  Ability to work independently as well as with a team

·  Analytical and possess the ability to evaluate data and interpret results

·  Direct experience with interactive marketing and media strategy, planning and campaign management

·  Client first mentality

The Project Management Team performs a range of support duties related to the daily operations of Force Marketing, ensuring client campaigns and projects are delivered within scope. The Project Management Team acts as “gatekeepers” for many marketing projects and interacts with sales and various execution teams to ensure marketing campaigns are delivered/executed on time and budget.

The Project Manager position oversees the internal daily account activities by actively working on the progress, purchasing, budget, recording, cost accounting and reconciliation of campaigns. Assistance may be also be needed with special projects, team collateral distribution, and filing. Essential skills required of an associate in this role include proactive problem solving, critical thinking and anticipation of issues, effective communication especially under stressful circumstances, accuracy and thoroughness as well as attention to detail. A successful associate in this position assumes total ownership for all projects, with a “get it done, roll up your sleeves” attitude.

Qualifications and Requirements:

• Organize, prioritize and track all marketing projects to ensure they move seamlessly through the process from start to completion.
• Manage the flow of incoming projects, entering project timelines and information into Salesforce.
• Interact with vendors to ensure campaigns are delivered by deadline and, verify specifications, time, frequency and placement of ads.
• Handle supporting client files, ensuring timeliness of delivery and accuracy
• Obtain bids from outside vendors and complete purchase orders.
• Aid in producing, assessing, processing and reconciling client agreements and invoices.
• Communicate daily to client facing teams about project status updates and, proactively identify and resolve issues pertaining to job completion.
• Assess jobs for timeliness of execution, cost/margin analysis, team job distribution.
• Schedule/Coordinate and Track Shipping & Logistics.
• Distribute and/or File all Print Samples and Postal Receipts.
• Process Coop Packets for assigned accounts with responsibility for funds oversight/management and reimbursement.
• Monitor data accuracy, data entry and job detail updates to Salesforce, Forcetell, Google Docs, etc.
• Additional tasks as assigned/needed.

Approximately 1 year or less of work experience required, preferably at an agency or in marketing. Local candidates only. Key Performance Metrics:

• Timely and accurate generation of Jobs and Reconciles, Job Statuses, and Purchase Orders.
• Meets established target dates for campaigns and assigned tasks.

• Quick, transparent communication of errors, issues, and follow-through for Jobs affected.
• Accurate and timely processing of Coop packets, ensuring maximum dealer funds reimbursement.

To be successful in this role you need to have a demonstrated track record of on-time, quality delivery and familiarity with the following: multi-tasking, ability to follow requirements and project plans and possess communication and interpersonal skills that enable open discussion with team members. This position also requires exceptional attention to detail, foresight in identifying issues before they affect quality.  Ideal candidate has a “Do what it takes” attitude.

The Force Marketing Onboarding Specialist is an integral part of our agency and the Strategy team. This individual internally supports the day-to-day management of all accounts that have newly enrolled in full multi-channel service with Force Marketing.

The Onboarding Specialist will be responsible for coordinating and leading all onboarding calls and assist the company in collecting all items needed to launch an account. The Onboarding Specialist will be expected to have an in-depth working-level understanding of all company products and their recommended structures. In addition this role is responsible for providing internal personnel with instructions for onboarding as well as the QA of all new products before launch. This position offers the opportunity for growth to become a Strategy Manager managing a book of business with their assigned Client Success Manager.

To be successful in this position, the Onboarding Specialist must be a strong communicator (both internally and externally to clients), proactive, detail- oriented, and highly organized, with the ability to juggle multiple responsibilities at the same time.

Qualifications and Requirements

• Manage daily client communication
• Constantly assess “health checks” for your customers to drive satisfaction, adoption, retention, and reduce churn
• Serve as the ‘voice of the customer’ and provide internal feedback on how we can better serve them to maximize customer value and retention
• Develop trusting relationships with customers to ensure goals are aligned from a business strategy perspective and success metrics are identified
• Work closely with Account Executive counterparts to ensure aligned creative and execution
• Maintain a deep understanding of direct and digital marketing, and speak with customers about the most relevant features for their specific needs
• Handle escalations and work across teams to resolve issues
• Monitor campaign performance among all mediums
• Host monthly reporting calls
• Complete quarterly planners and realign strategy
• Review campaign lead performance and quality (calls)
• Align and coordinate efforts with other vendors
• Assist in fulfilling new client onboarding
• Create new medium proposals and increases

Skills & Qualifications

• Bachelor’s degree
• 3+ years experience in Account Management, Client Success, or related customer-facing position
• Well-versed in digital marketing, especially Paid Search, SEO, Facebook and Display Advertising
• Excellent project management and organizational skills
• Be able to prioritize tasks and initiatives in a fast-paced environment, as well as problem-solve
• Attention to detail is a must
• Focus on client experience
• High energy, go-getter who takes the initiative to get things done
• Willingness to jump into other roles and tasks as a teamplayer
• Automotive industry experience is a plus

Requirements

• 15% – 20% Travel

Employee Benefits

• Health: Medical, dental
• Savings: Take advantage of our 401K
• People: Friendly, nice and smart coworkers
• Culture: Friendly, nice and smart coworkers in a new, agency environment

Our automotive direct mail company is expanding, and we are looking to hire a Junior Graphic Designer. Responsibilities include layout, creation and artwork revisions of/to flyers, letters, magazines, postcards and other direct mail pieces according to printer templates and client specifications. Occasional photo retouching is also necessary.

Candidate must be skilled with Adobe Creative Suite products including InDesign, Illustrator and Photoshop. Experience in quick-paced disciplines is a plus. This position is part of a team that job-shares, so you must be a team-player and organized.

Force Marketing is looking for a talented and ambitious Paid Media Specialist to join our Paid Media Team at the headquarters in Atlanta. The Paid Media Specialist will report directly to the Paid Media Team Manager. The specialist will be responsible for developing, implementing, launching and monitoring campaigns for various clients in the automotive industry. The ideal candidate will be an ambitious, organized team player that is comfortable working in a fast-paced environment.

Job Duties & Responsibilities

• Effectively manage and optimize campaigns within budget on major platforms including Facebook, Google and Trade Desk
• Monitor and report performance of pay-per-click advertising campaigns
• Work with the onboarding and client success team to effectively launch campaigns on time
• Manage campaign budget pacing on a month-to-month basis for accounts
• Proactively communicate with team members and manage account expectations
• Develop client and market search analysis reports and recommendations
• Assist team members with questions, tasks, and trainings as needed
• Demonstrate enthusiasm and passion for growing skills and facing new challenges

Skills & Qualification Requirements

• Experience building campaigns in any of the following platforms:
  • Facebook Ads Manager
  • Google Ads
  • Trade Desk or other programmatic DSPs
• Strong understanding across the pillars of traffic, conversion, retention and value maximization
• Familiarity with analyzing data in Google Analytics
• Excellent prioritization skills and proactivity in completing daily tasks
• Ability to work independently as well as with a team
• Strong digital ad operations technical knowledge
• Keen attention to detail
• Excellent verbal and written communication skills
• A positive, go-getter attitude
• Comfortable in a fast-paced environment
• Experience with dynamic ads is a plus

About Force Marketing

At Force Marketing, we’re always looking to add talented, ambitious people to our team. If you are ready to put your skills to the test, we want to talk to you! We’re a vibrant, fun, innovative company in the heart of Buckhead with an awesome office and great perks.

• Fast-paced agency environment with cutting edge marketing.
• Free lunches, snack wall, Beer Fridays and happy hours.
• Google SMB Channel Sales Partner.
• Work with industry experts on cutting edge marketing strategies
• Casual work environment.
• Team building activities.

We are looking for a Web Designer who will be responsible for creating great websites and landing pages for our B2B marketing efforts. Primary duties include conceptualizing and implementing creative ideas for our websites, as well as creating visual elements that are in line with our branding. You will be working closely with our creative team to improve current marketing strategies and workflows.

To be successful in this role, you will need to have excellent visual design skills and be proficient in HTML, CSS, WordPress and all major graphic design software such as Adobe Photoshop and Adobe Illustrator.

Web Designer Responsibilities

• Conceptualizing creative ideas with management.
• Testing and improving the design of multiple websites.
• Establishing design guidelines, standards, and best practices.
• Maintaining the appearance of websites by enforcing content standards.
• Designing visual imagery for websites and ensuring that they are in line with branding.
• Working with different content management systems.
• Communicating design ideas using user flows, process flows, site maps, and wireframes.
• Incorporating functionalities and features into websites.
• Designing sample pages including colors and fonts.
• Preparing design plans and presenting the website structure.

Web Designer Requirements

• A relevant diploma in a related field.
• Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and other visual design tools.
• Proficiency in front-end development web programming languages such as HTML and CSS, JQuery, and JavaScript.
• Good understanding of content management systems.
• Good understanding of search engine optimization principles.
• Proficient understanding of cross-browser compatibility issues.
• Excellent visual design skills.
• Up-to-date experience with international web protocols, standards, and technologies.
• Creative and open to new ideas.
• Adaptable and willing to learn new techniques.
• Excellent communication skills.

Nice to Have

• Experience with Email Marketing
• Experience managing multiple web site on multiple platforms.
• Experience developing and managing multiple web servers and domains.

Force Marketing is looking for a skilled professional to lead our OEM program partnerships. This individual will be responsible for program compliance and building relationships with the OEMs or program managers (Shift, AutoData, etc.) 

Responsibilities include, but are not limited to:

• Day to day management of programs. 
• Compliance of program internally
• Reporting
• Help guide and train teams internally on strategies, tactics and processes as it relates to each program
• Communicate directly with OEMs and program managers 
• Manage enrollments and assist in billing processing and inquiries
• Identify opportunities to further Force Marketing products into programs
• Develop account strategies to improve client performance 
• Setting up new programs and products with program managers, internal processing, SalesForce, Tech Integrations, etc. 
• Be the internal go to source for all this program related. 

Required Skills/Experience:

• College Degree
• 3+ years experience in marketing, account management, project management or similar
• Excellent written and communication skills
• Highly organized
• Ability to successfully manage multiple, concurrent initiatives
• Digital marketing experience

Preferred Skills/Experience

• Automotive experience a plus
• Agency experience a plus
• Google/Facebook certifications

The Director of Customer Success will be responsible for managing a high-performance team that supports all client activities necessary to achieve long-term customer loyalty through increased service usage and client satisfaction. This role will have the opportunity to set strategic vision and direction for the customer journey, act as Voice of the Customer and serve as an advocate and liaison between customers and internal GSM teams.

What You’ll Do:

• Develop and lead a best-in-class Customer Success organization to create customer lifetime value through high product adoption, customer satisfaction, loyalty and retention.
• Inspire and drive a customer-obsessed based culture across the Company.
• Define the customer engagement, retention and loyalty strategy and ensure alignment across departments.
• Optimize the customer lifecycle and journey – onboarding, training, escalations, protocols and processes, in close collaboration with your peers.
• Manage GSM’s key client programs and partnerships to ensure their strategic goals and service expectations are met.
• Measure and improve GSM’s overall customer portfolio health, reducing churn, increasing satisfaction, NPS and loyalty.

What You Have and Who You Are:

• A Bachelor’s degree from a four-year college or university in Business, Marketing or related field of study, with 8 years of experience in a related area of posses an equivalent combination of education and experience.
• 6+ years of demonstrated experience in client services or customer success.
• 3+ years in a senior management role with deep understanding of value drivers in recurring revenue business model.
• Inspiring and motivating leader, with the ability to drive employee accountability, teamwork, customer focus and mutual respect.
• Knowledge of Salesforce CRM a must.
• Must be eligible to legally work in the United States.

GSM is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

The Director of Strategic Accounts will manage all strategic tier 2 (and tier 1, if applicable) customer relationships such as automotive dealer groups and corporate clients consisting of centralized decision making operations. This role will be responsible for retaining and growing GSM revenue by increasing demand for GSM products and solutions, and acting as a strategic, consultative partner that helps our customers meet their business goals.

What You’ll Do:

• Sets strategic direction for tier 2 (and tier 1, if applicable) customer relationship management, building short-term plans and long-range strategies that meet their business objectives.
• Builds relationships at multiple levels along with the highest levels of strategic customer accounts, acting as primary contact.
• Develops a business plan and sales strategy for each customer that ensures attainment of GSM’s revenue and profitability goals.
• Partner with internal GSM teams to oversee, coordinate, and manage all strategic initiatives and activities including print, electronic and digital media for strategic accounts.
• Research, prepare and present formal proposals to high-level executives and decision makers within strategic account.
• Analyze effectiveness and performance of solutions towards customer objectives, evaluating market and adjusting strategy to meet changing market and competitive conditions.

What You Have and Who You Are:

• A Bachelor’s degree from a four-year college or university in Business, Sales, Marketing or related field of study, with 8 years of experience in a related area of posses an equivalent combination of education and experience.
• 3+ years of demonstrated experience in client services or customer success.
• Demonstrated experience as a consultative partner, with an unwavering commitment to seeing customers achieve their strategic goals.
• Has a deep understanding of value drivers in recurring revenue business model.
• Inspiring and motivating leader, with the ability to drive employee accountability, teamwork, customer focus and mutual respect.
• Knowledge of Salesforce CRM a must.
• Must be eligible to legally work in the United States.

GSM is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

The Accounts Payable-Accounts Receivable (AP-AR) Specialist is responsible for processing sales orders in our Financial Billing System, and ensures the information supporting sales orders in Salesforce has the most current pricing and costs by product coinciding with the order processing workflow system. This role will own our full cycle accounts payable and receivable support. The right person for this role is highly-organized, accountable and operates with efficiency, urgency and discipline.

What You’ll Do:

• Process accounts payable from invoice entry to payment, ensuring payments are timely and in accordance with terms.
• Ensure proper coding of invoices, departmental approvals and accurate entry into billing system.
• Sets up new vendors within Financial Billing System.
• Responsible for monthly processing of sales orders through interfaces, uploads and manual processing as well as monthly processing of credit memos and price exceptions (discounts).
• Provide quality customer service to internal and external customers with assistance with requests for additional information.
• Perform month-end review of customer invoices, along with reporting and reconciliation required.
• Receive, review and validate new item requests for accuracy and completeness, determine appropriate item type, inventory model, bill of materials and other item attributes.
• Perform checks and balances to ensure proper flow of transactions and completeness of information with order management system as sourcing and operations complete purchase order set up, shipping and receiving.
• Perform collections procedures to collect and report on outstanding customer balances.
• Provide support and assistance to general accounting and finance team for ad hoc projects or assignments as required.

What You Have and Who You Are:

• An Associate’s degree or equivalent from two-year college or technical school plus 3+ years of experience in related area, or possess an equivalent combination of education and experience.
• Strong oral and written communication skills that reflect active listening, critical thinking and a customer focused tone.
• Superior organization, time management, and follow up skills to ensure responsibilities and goals are met within SLAs.
• Ability to multi-task, and work well under pressure in a fast-paced environment.
• Excellent problem solving skills that reflect creative thinking and conscious effort to satisfy the customer while minimizing cost and risk to GSM.
• Ability to drive accountability, team work, customer focus, and mutual respect.
• Must be eligible to legally work in the United States.

GSM is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

The Marketing Manager will develop and implement strategic marketing plans for the organization, using innovative marketing and branding strategies to increase GSM’s presence in the current market and movement into future markets. This role plays a key part in the development of marketing direction for the Company and works cross-functionally to ensure GSM’s solutions are marketed for the highest return on investment.

What You’ll Do:

• Oversee full range of Corporate and product marketing services including branding, advertising, web content, multimedia development, PR and more.
• Facilitate strategic planning for corporate branding to maximize our sales and customer loyalty.
• Identifies improvements in existing marketing practices to increase awareness, drive traffic and generate leads.
• Leads the development and overall management of the GSM website, blog, imaging, and branding to achieve overall objectives of generating revenue, maximizing customer loyalty and minimizing operational expenses.
• Lead efforts in identifying and capitalizing on market opportunities, coordinating marketing campaigns with sales activities.
• Works closely with internal teams to manage and launch new product marketing campaigns and collateral.

What You Have and Who You Are:

• A Bachelor’s degree in Marketing, Business Administration or related field of study with 5+ years of experience in related area or possess and equivalent combination of education and experience.
• HubSpot and Salesforce experience a must.
• Extensive knowledge of digital and new media practices, and highly proficient in SEO, SEM, social media, email marketing and blog writing.
• Superior communicator with the ability to drive accountability, teamwork, customer focus and mutual respect.
• Must be eligible to legally work in the United States.

GSM is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

The Customer Onboarding & Support Specialist will implement and manage a customer onboarding and technical support program for GSM’s customer base, providing best-in-class customer experience from order onboarding, training, set up and technical support. This role facilitates frequent conversations with customers in partnership with our Customer Success and Sales team to ensure customer understanding and satisfaction with product suite and solutions offered.

What You’ll Do:

• Perform a variety of customer onboarding and technical support tasks such as: validating and approving purchase orders, verifying and ensuring up-to-date customer information, along with program requests, inquiries and issues.
• Manages configurations and set ups of customer products and solutions in relevant GSM applications.
• Deliver end-user training to the customer, which may include technical personnel, senior executives and administrative staff.
• Navigate internal and external customers through platforms, and work with teammates to resolve bugs, fixes and other needs.
• Maintain a high-level of process quality and consistency, as well as an excellent relationship with the customer.
• Maintain key metrics and performance indicators for order processing, onboarding and ticket resolution.
• Facilitate customer-facing communications by phone, e-mail and video conferencing on a regular basis.

What You Have and Who You Are:

• Associate degree in Marketing, Business Administration or related field of study with 2+ years of experience in related area or possess and equivalent combination of education and experience.
• Experienced in Microsoft Office tools such as PowerPoint and Excel.
• Superior communicator; passionate about customers and helping them achieve their goals.
• Experience in Salesforce, Jira, and Atlassian Confluence a plus.
• Digital marketing experience a plus.
• Ability to drive employee accountability, team work, customer focus and mutual respect.
• Must be eligible to legally work in the United States.

GSM is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

The AWS Cloud Solutions Architect will architect and build cloud-native systems, wrangle cloud systems’ complexity, and ensure that best practices are following when using a wide range of cloud service offerings. This role is for a roll-up-their-sleeves AWS certified professional who is a cloud migration enthusiast with a passion for elastic workloads and server-less frameworks. This role will evaluate the pros and cons of using IaaS vs. PaaS and other managed services when designing and recommending solutions.

What You’ll Do:

• Act as a SME on AWS services, tools and best practices – providing recommendations on what service to use and when, including at times when non-alternative AWS solutions might better serve the business based on its needs.
• Lead the continuous delivery (CI/CD) automation process from conception to implementation, and the integration of cloud-native services to create full functioning, cohesive delivery pipelines.
• Ensure that applications and relevant systems it runs on have appropriate monitoring, logging and alert solutions.
• Provision cloud infrastructure in an automated manner using tools like Terraform, AWS CloudFormation, and AWS CDK.
• Build containers and automate container orchestration – from deployment, to management and scaling.
• Set and query relational data stores (MySQL, Amazon Aurora/RDS), noSQL data stores (MongoDB, AWS DynamoDB), Data warehouse (Amazon Redshift) and Amazon RDS Proxy.
• Use your deep programming experience to implement solution POCs and automate solution resiliency validation and verification using tools like AWS Lambda, Bash, Python and Java.
• Oversee companywide infosec technologies; enforcing compliance and cybersecurity guidelines across the organization.

What You Have and Who You Are:

• Bachelor’s degree in Computer Science, Engineering or related field of study, 3 years of related work experience or equivalent combination of education and/or experience.
• Passionate for cutting-edge cloud services, and a deep interest in cybersecurity architecture and infosec technologies.
• Demonstrated experience with CI/CD suites and source control management such as: Jenkins, CircleCI, Travis CI or Gitlab CI, GitHub, GitLab and BitBucket.
• Demonstrated experience with AWS build tools such as: CodeCommit, CodeBuild, CodePipeline.
• Application and system administration experience with tools like: DataDog, Amazon CloudWatch/CloudTrail/X-Ray, Amazon SNS/Nagios, and or ElasticSearch/Kibana.
• Working knowledge of container orchestration tools such as Docker, Kubernetes, Docker Swarm, Amazon ECS/EKS, Rerdhay OpenShift and Pivotal Cloud Foundry.
• AWS Certified as a DevOps Engineer Professional, SysOps Administrator Associate and/or Solutions Architect Professional a plus.
• Ability to drive employee accountability, teamwork, customer focus and mutual respect.
• Must be eligible to legally work in the United States.

GSM is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.