Fixed Ops Flywheel | Force Marketing Fuel the Future: NCM Fixed Ops Summit / Fixed-Ops Funnel to Flywheel Turn fixed ops into a dealership growth flywheel. At Fuel the Future, Eric Mercado will show how dealers move beyond the appointment-to-RO funnel and use every service interaction to drive retention, recapture, service-to-sales timing, and repeat purchases. […]
2026 Technology Summit • April 13–14 • Atlanta 2026 Technology Summit – Defining the “Business Value Engineer”. At this year’s Technology Summit, Force Marketing is aligning its technology view around a simple reality: AI is now part of the operating model. That changes how experimentation happens, how platforms are structured, how data gets governed, and […]
FORCE MARKETING AFNY 2026 RECAP March 31 • New York $100 Billion Was Burned Chasing EV Adoption Faster Than Consumers Were Ready For. That line from the AFNY conversation between John Fitzpatrick and Senator Bernie Moreno captured the recalibration now moving through automotive. The market is pressing harder on affordability, real demand, disciplined investment, and […]
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John Fitzpatrick Featured at the 2026 J.D. Power Auto Summit At the J.D. Power Auto Summit 2026, industry leaders gathered to address the realities reshaping automotive retail—margin compression, evolving consumer behavior, AI integration, and the growing demand for measurable marketing accountability. Among the featured voices was John Fitzpatrick, President and CEO of Force Marketing, who […]
In his July 2025 appearance on The David Spisak Show, John Fitzpatrick spoke directly to how dealer groups should think about marketing spend and where most stores lose momentum. He outlined three principles that shape the next phase of automotive retail. Alignment across data, systems, and partners so every effort supports one strategy. Accountability that […]
From First Oil Change to Forever: Driving Customer Lifetime Value Through Fixed-Ops Marketing The countdown is on. In just two weeks, the Modern Retailing Conference returns to Palm Beach — and Force Marketing is proud to be back as a Platinum Sponsor, driving the conversations that define the future of automotive retail. This year, we’re focusing […]
Big news! We’ve officially achieved Premier Partner status — the highest recognition in the Google Partners program. This distinction places Force Marketing in the top 3% of agencies nationwide, awarded for our consistent ability to deliver real client success through Google Ads and advanced marketing strategies. As a Premier Partner, we gain access to: Exclusive […]
Force Marketing’s latest white paper dives deep into the power of Connected TV (CTV) and how dealers can leverage platform-specific strategies to outsmart the competition. In The Streaming Media Poker Hand, we outline how your team can: Tie media spend directly to traffic, leads, and sales Reach shoppers across Amazon, The Trade Desk, and Peacock […]
Force Marketing is entering a defining chapter as they have evolved from a legacy automotive agency into a modern, data-powered marketing tech partner driving growth, loyalty, and national recognition. Atlanta, May 23, 2025 (GLOBE NEWSWIRE) — Force Marketing, a data-driven technology and marketing leader in the automotive industry, has been named a 2025 Georgia Fast 40 honoree by […]
