*Orders Open on December 1st, 2023* Prepare for a game-changing shift in digital advertising as Force Marketing announces its partnership with Amazon Prime Ads, set to launch in 2024. Gain access to a staggering 115 million monthly viewers in the U.S. with Amazon Prime Ads. Here’s why this partnership is a game changer: 1. Prime […]
As the final quarter of the year approaches, car dealerships are gearing up for their Q4 marketing campaigns. This season presents a golden opportunity to boost sales and clear out inventory before the year-end. To maximize their efforts, car dealerships should consider targeting three trending audiences: EV buyers, Model Year End shoppers, and those interested […]
CDP-Centric Strategy: A Key in a Post-Cookie World The digital advertising industry is going through a significant transformation with the upcoming demise of third-party cookies. This has led many marketers to search for solutions to maintain personalized advertising while ensuring data privacy. One solution to this problem is to adopt a Customer Data Platform (CDP)-centric […]
The automotive industry has evolved significantly in recent years, with the online marketplace becoming a critical space for auto shoppers. Today’s consumers are increasingly turning to the internet to research, compare, and purchase vehicles. In this digital landscape, automotive businesses need a winning strategy to attract and retain customers, and a Customer Data Platform (CDP) […]
The sunset date for Universal Analytics is drawing near. If you haven’t already heard, Google plans to stop collecting data for Universal Analytics (aka Google Analytics/GA) on July 1, 2023. Replacing Universal Analytics (UA) will be Google’s next-generation solution, Google Analytics 4 (GA4). What’s the Difference? One of the main differences between UA and GA4 […]
ATLANTA, GA – Force Marketing is proud to announce we will remain a Google Premier Partner for another year in 2023. This distinction places us in the top 3% in the U.S. and is a testament to our team’s expertise and dedication to delivering exceptional results for our clients year-over-year. Google Premier Partner status is […]
ChatGPT, as a language model developed by OpenAI, has the potential to greatly impact digital marketing and lifecycle communications for auto dealerships in a number of ways: 1. Conversational AI: ChatGPT can be integrated into auto dealerships’ websites and mobile apps to provide customers with real-time support and personalized recommendations. This can help improve the […]
Our two most effective programs – Recapture and DRIVE – work better together. By combining them, we’ve seen a 58.89% increase in efficiency. This is because audience stacking – the process of combining different audiences – allows you to reach a wider audience and deliver a more personalized and targeted marketing message. ReCapture is a […]
As an auto dealership, it’s important to have a comprehensive understanding of your customers and their needs in order to provide the best possible experience and drive sales. One effective way to do this is by utilizing a customer data platform (CDP) to manage and analyze customer data. Here are (3) key reasons why auto […]
Is your Dealership Prepared for the Amended FTC Safeguards Rule that goes into EFFECT JUNE 9, 2023? The Federal Trade Commission published amendments to the Safeguards Rule that expands the procedural, technical and personnel requirements for financial institutions, including dealers, to keep customer information secure. Dealers are responsible for not only their own safeguards, but […]
