Turn fixed ops into a dealership growth flywheel.
At Fuel the Future, Eric Mercado will show how dealers move beyond the appointment-to-RO funnel and use every service interaction to drive retention, recapture, service-to-sales timing, and repeat purchases. May 18-20, 2026 | Kansas City Marriott Country Club Plaza
Most stores still manage fixed ops like a funnel.
The appointment happens, the RO closes, and the next reminder goes out. Meanwhile first-visit drop-off, inactive owners, known VINs, and service-to-sales opportunities sit across different systems.
Every service interaction should fuel the next one.
A repair order, missed appointment, declined service item, mileage milestone, or equity position can point to retention, recapture, or the next sales conversation.
One visit is not a relationship.
First-visit drop-off, missed maintenance rhythm, and inactive owners usually show up before the customer is fully gone.
The calendar is not the trigger.
Service behavior, mileage, ownership stage, and equity position give the store better timing than a standard campaign schedule.
Known owners should not be treated like strangers.
Declined work, known VINs, PMA demand, and service-driven sales intent should shape the next audience decision.
The next move gets clearer when the data connects.
Retention, recapture, equity plays, and sales handoffs improve when the store reads customer signals with dealership context.
Build the flywheel around the customer signals dealers already own.
This session shows dealer leaders how to connect first-party data, automation, AI, and automotive judgment into a practical lifecycle strategy. Force brings AI² to the work: AI-powered infrastructure guided by account, media, creative, and analytics teams that understand how dealerships operate.
See Eric's Fixed-Ops Funnel to Flywheel session May 18-20.
Built for dealer groups, OEM partners, and associations that want a direct conversation about retention, recapture, lifecycle marketing, and service-to-sales growth.
See why Force can be the last marketing partner your store needs.
Tell us who you are and what you are looking to solve. A Force specialist will follow up with the right next step.
