CBT Auto Leadership Summit | Force Marketing June 16 — Washington, D.C. 150 dealer leaders. One conversation about what’s next. The CBT Auto Leadership Summit brought together dealer principals, FTC enforcement architects, and operators managing compliance at scale. Here’s what you need to know. What Happened June 16, 2026Salamander Hotel Dealer principals from 12 states […]
On March 30, 2026, Force and Friends hosted the second annual State of the Automotive Union at Casa Tua in New York City, bringing together dealer leaders, automotive executives, OEM and association partners, media partners, and technology leaders for a focused industry conversation ahead of the New York International Auto Show. The State of the […]
Force Marketing CEO John Fitzpatrick joined the Walk Around podcast for a direct conversation on where dealership marketing is currently headed in 2026. The discussion covered first-party data, customer engagement, fixed ops, AI, and one of the biggest questions facing dealer leaders: is marketing being treated like an expense, or managed like an investment? Dealers […]
Fixed Ops Flywheel | Force Marketing Fuel the Future: NCM Fixed Ops Summit / Fixed-Ops Funnel to Flywheel Turn fixed ops into a dealership growth flywheel. At Fuel the Future, Eric Mercado will show how dealers move beyond the appointment-to-RO funnel and use every service interaction to drive retention, recapture, service-to-sales timing, and repeat purchases. […]
2026 Technology Summit • April 13–14 • Atlanta 2026 Technology Summit – Defining the “Business Value Engineer”. At this year’s Technology Summit, Force Marketing is aligning its technology view around a simple reality: AI is now part of the operating model. That changes how experimentation happens, how platforms are structured, how data gets governed, and […]
FORCE MARKETING AFNY 2026 RECAP March 31 • New York $100 Billion Was Burned Chasing EV Adoption Faster Than Consumers Were Ready For. That line from the AFNY conversation between John Fitzpatrick and Senator Bernie Moreno captured the recalibration now moving through automotive. The market is pressing harder on affordability, real demand, disciplined investment, and […]
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John Fitzpatrick Featured at the 2026 J.D. Power Auto Summit At the J.D. Power Auto Summit 2026, industry leaders gathered to address the realities reshaping automotive retail—margin compression, evolving consumer behavior, AI integration, and the growing demand for measurable marketing accountability. Among the featured voices was John Fitzpatrick, President and CEO of Force Marketing, who […]
John Fitzpatrick joined TikTok’s Head of Automotive, Tsega Worku, at NADA 2026 to break down how attention is shifting and how dealer groups can operationalize the 4A model (Audience, Attention, Automation, Attribution) to turn TikTok influence into measurable showroom outcomes. For a final 10-day window, claim the extended NADA offer: a free 2026 TikTok readiness + attribution audit plus a 2nd-month 1:1 ad match on any added budget.
At Force Marketing, “Leave Better Than Found” is how we show up. On February 6 in DC, we supported NPCF’s Fashion Funds the Cure, honoring pediatric cancer warriors and families.
