150 dealer leaders. One conversation about what's next.
The CBT Auto Leadership Summit brought together dealer principals, FTC enforcement architects, and operators managing compliance at scale. Here's what you need to know.
Salamander Hotel Dealer principals from 12 states met to hear from a sitting senator, FTC enforcement leads, and dealers who've already navigated consent orders.
What dealers heard from enforcement and operators.
$78M settlement sets the enforcement standard.
Execs named personally. Pricing gaps across channels were the trigger. The pattern FTC is now using to evaluate the 97-dealer watch list.
18 months before priority shifts to the broader list.
FTC is staffing up. State AGs filing separate cases. Window to audit, fix, and document is open now.
Unified data is the only defense.
Fragmented pricing systems look like intentional deception to regulators. One source of truth across all channels is table stakes.
Enforcement accelerates. Watch list expands. 18 months until priority shifts.
FTC is staffing up. State AGs are filing separate cases. The timeline senators discussed at the summit: 18 months before the wave hits the rest of the list. Whether you're ready or not.
Early action avoids the watch list. Q3 is your move window.
Audit your ads and pricing against Maryland case.
Pull digital ads, SMS, email inventory lists. Compare against what triggered the $78M settlement. Takes 72 hours.
Unify your pricing data by Q3.
One system across all channels. Proof that what's advertised matches what customers pay. This is non-negotiable.
Document compliance before year-end.
Systems locked. Processes audited. Everything recorded. Q3 is your move window. After that, enforcement accelerates.
Access to the summit framework and speaker insights.
Speaker presentations, framework, and operational timeline.
Download the slides, speaker notes, and the three-step framework shared by both presenters.
Get the materials.
Name, company, and phone. We'll send everything within 24 hours.
