The FTC is watching. Is your dealership ready?
At this exclusive summit, you will gain access to an in-depth analysis of these rulings directly from elected officials and NADA automotive policy advocates.
Washington, D.C. Auto Leadership Summit: Fair Pricing & Compliance at the Salamander Hotel.
The customer journey is now the risk surface.
Amateurs leave execution to chance, but leaders synchronize. You will uncover industry best practices for transparent pricing, consumer disclosure, and building rigid compliance frameworks for your advertising.
Pricing claims have to hold up.
Discover how to fortify your dealership operations through elite administrative cross-checks, ensuring your consumer-facing structures abide by all federal mandates.
Trust is built before the appointment.
Customers respond when the offer, payment, incentive, and next step feel clear before they reach the store.
Marketing cannot outrun operations.
While the industry scrambles, ensure your digital storefront remains the definitive "Source of Truth".
This is the room where the next operating standard gets clearer.
The ultimate flex is absolute precision. Join the nation's top Dealer Principals behind closed doors in Washington, D.C. to master the new standard.
Policy is no longer outside the sales process.
For dealer leaders, Washington, the website, and the showroom now belong in the same conversation.
Where exposure actually shows up
The risk is not only the fine print. It is the gap between the claim, the offer, the lead response, and the final customer conversation.
Why transparency is now a growth lever
Clearer pricing does not have to slow demand. Done well, it can make the customer more confident before the first handoff.
How marketing has to evolve
The next standard is not louder advertising. It is cleaner data, sharper offers, disciplined creative, and attribution leadership can trust.
This is why the summit matters.
At this exclusive summit, dealer leaders gain direct perspective from elected officials, NADA automotive policy advocates, and operators who understand what this moment means for the store.
Senator Bernie Moreno
Former auto dealer and U.S. Senator bringing policy perspective with real automotive retail context.
John Fitzpatrick
Force Marketing CEO bringing the growth view: how dealers keep demand moving while tightening offers, messaging, and customer communication.
Attend as a guest of Force.
Join the nation's top Dealer Principals behind closed doors in Washington, D.C. to master the new standard for fair pricing, compliance, and customer trust.
Request a Force guest invitation.
Tell us who you are and how you are connected to Force. We will follow up directly.
