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ICYMI: John Fitzpatrick On-Stage with Tiktok’s Head of Automotive Tsega Worku.

  • By Jacour Clarke
  • February 18, 2026
  • 1150 Views

NADA 2026 • FORCE × TIKTOK

1:1 Ad Match • up to $10K Month 2 credit on any added budget

Free 2026 TikTok Readiness + Attribution Audit

Waste map: where vendors overlap and dollars get duplicated.

Reallocation plan: what to move, where, and why (CPA + lead quality).

Measurement checklist: set up to connect touchpoints to outcomes where possible.

Stop paying twice for the same outcomes.

Dealers are still buying “generalist promotion.” We build intelligence-driven execution: AudienceIQ + TikTok Automotive Inventory Ads + clean measurement.

This page is a dashboard. If the math holds in your market, we match spend in month two so you can scale with proof, not belief.

Visual math: where the premium hides

Most dealers think they’re playing it safe with their media. The truth is you’re often paying a premium for broad promotion, then writing a second check to get the traffic and VDP activity you actually need. That gap is the legacy tax: $2,750 on traditional social to match what ~$1,000 on TikTok can drive, and $20K on streaming for what DRIVE can often do closer to $5K when the audience and tracking are set right.

Legacy Mix Generalist promotion
Traditional Social $2,750
Traditional Streaming $20,000
Force Mix Inventory + measurement
TikTok AIA (Inventory) $1,000
DRIVE (Streaming) $5,000
Want your real “math card”? Book a demo today.
Get the Audit →

Proof signals

See the operating system

7.1x

Better CPA (partner results)

$0.50

Cost / Site Visit (avg)

40%

Lower CPA (vs legacy mixes)

70%

Lower CPM (where applicable)

How this runs (4A operating system)

Audience

  • CRM/DMS reality segments
  • Equity + APR sensitivity
  • Sold/Serviced loops

Attention

  • Where shoppers learn
  • Native creative behavior
  • Inventory-led demand

Automation

  • Live feed sync
  • Dynamic matching
  • Optimization at scale

Attribution

  • Clean source setup
  • Downstream signals
  • Budget reallocation

On-stage: NADA 2026 (highlights)

See John Fitzpatrick, Force Marketing CEO, on stage with Tsega Worku, Head of Tiktok® Automotive, at NADA 2026.

Book the audit

Free 2026 Readiness + Attribution Audit + 1:1 Ad Match (up to $10K)

Fast inputs. Clear waste map. Action plan you can approve without a long meeting.

Request the Audit →

1:1 Ad Match up to $10K

Free TikTok + Attribution Audit

Request →

NADA 2026 • FORCE × TIKTOK

1:1 Ad Match • up to $10K Month 2 credit on any added budget

Free 2026 TikTok Readiness + Attribution Audit

Waste map: where vendors overlap and dollars get duplicated.

Reallocation plan: what to move, where, and why (CPA + lead quality).

Measurement checklist: tracking set up so results hold up.

Stop paying twice for the same outcomes.

Dealers are still buying broad promotion, then paying again to get real shopper traffic and VDP activity.

If the math holds in your market, we match month two spend so you can scale with proof.

Visual math: where the premium hides

Same goal. Different pricing. Here’s the “legacy tax” we see every day.

Legacy Mix Generalist promotion
Traditional Social $2,750
Traditional Streaming $20,000
Force Mix Inventory + measurement
TikTok AIA (Inventory) $1,000
DRIVE (Streaming) $5,000
Want your real “math card”? We build it from your last 30 days.
Get the Audit →

Proof signals

See the operating system

7.1x

Better CPA (partner results)

$0.50

Cost / Site Visit (avg)

40%

Lower CPA (vs legacy mixes)

70%

Lower CPM (where applicable)

How this runs (4A operating system)

Audience

  • CRM/DMS reality segments
  • Equity + APR sensitivity
  • Sold/Serviced loops

Attention

  • Where shoppers learn
  • Native creative behavior
  • Inventory-led demand

Automation

  • Live feed sync
  • Dynamic matching
  • Optimization at scale

Attribution

  • Clean source setup
  • Downstream signals
  • Budget reallocation

On-stage: NADA 2026 (highlights)

John Fitzpatrick (Force) with Tsega Worku (TikTok Automotive).

Book the audit

Free 2026 Readiness + Attribution Audit + 1:1 Ad Match (up to $10K)

Fast inputs. Clear waste map. Action plan you can approve without a long meeting.

Request the Audit →