Force Marketing is a digital ad agency and we’re already benefiting from our TruOptik Partnership in a variety of ways. First and foremost, we are now aware of many more data opportunities in the marketplace. We also are getting a much clearer picture with respect to identity profiles, customer personas, and match back analysis.
I believe that the partnership will prove extremely fruitful with respect to Force Marketing’s short-term and long-term goals. We are super bullish on this space. We’re even more bullish because of our partnership with TruOptik.
For those who might be unaware, TruOptik is a data marketplace that buys and sells third-party data for audience-based targeting. Specifically, the marketplace was designed to power audience targeting throughout the entire media ecosystem, whether it involves in-game ads, or audio ads on streaming platforms.
The marketplace is leveraged by over 10,000 advertisers and remains actionable to over 80 million households. With TruOptik, data is actionable within HOURS, rather than days or weeks. TruOptik also powers 4 of the five largest CTV programmatic partners in the world.
I’m excited about this specific sector. I believe that the data opportunities with respect to streaming shouldn’t be downplayed, but instead are major opportunities in streaming audio. I think every time we talk about CTV, we have to talk about audio. Force Marketing is clearly focused on the big picture.
The laws of marketing that worked decades ago can now be applied thanks to the fact that there is more data than ever before. I believe that this is the real story, and am certain that our partnership with TruOptik will be nothing short of game-changing.