The Google 2021 Dealer Guidebook Highlights Force Marketing

Force Marketing is the only digital marketing agency highlighted in the Google 2021 Dealer Guidebook. The guidebook features a Force Marketing case study that examines a local auto dealership that reallocates its advertising budget from traditional media to video ads in 2020. 

The Google 2021 Dealer Guidebook outlines the top recommendations and strategies for dealerships to respond to the drastic shifts in consumer behavior due to Covid-19.

Budget shifts increase sales of profits

By shifting from traditional media to YouTube TrueView In-Stream and YouTube bumper ads, the dealership spent 18% less gross per ad, resulting in an 8% lower cost per vehicle sold. The dealership also gained 250 bps of market share. 

Video ads also drive decision-making. According to the Google Dealer Guidebook, 88% of purchasers who used online video said they were 100% certain before visiting the dealership on which vehicle they were going to buy.

Covid-19 response

Force Marketing is at the forefront of the rapid changes that affect the 17,0000 auto dealerships across the country due to COVID-19. They are advising dealerships to engage in-market audiences by using video, which is the best medium to engage local audiences, according to the Google Guidebook. The guidebook reports that 80% of new auto purchasers took action after watching a video. 

Force Marketing is proud to be a part of the Google 2021 Dealer Guidebook. We continue to combine innovative technology with advanced data to ensure that our dealers are reaching the right customers with the right message at the right time. Click here to view our case study!