We’re Going To AFNY March 31st. If You’re Serious About 2026, Tune In.

We’re showing up to listen for the signals shaping dealer decisions in 2026. The conversations are moving fast around demand, margin, and how performance gets measured when the market tightens.

Javits Center • March 31, 2026

Will you be attending AFNY?

Attending: See how Force Marketing helps dealers turn data, media, and measurement to increase customer lifetime value.

Not attending: Connect with our team afterward to continue the discussion.

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Force Marketing helps dealers turn data into action through a centralized data infrastructure that powers targeted, personalized marketing across every stage of the shopper journey.

Event overview

Automotive Forum New York gathers the voices shaping retail auto across leadership, policy, and technology. Force Marketing is a proud sponsor and will be on-site with our CEO, John Fitzpatrick.

Date: March 31
Where: New York City
Who: One-on-one fireside chat featuring U.S. Senator Bernie Moreno and John Fitzpatrick
Time: 4:20 PM

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What John & Bernie will be covering

The themes that matter most for dealer groups tend to show up as strategy conversations first. Here’s what we expect to be central.

Economic and policy signals that influence retail demand and operational pressure
What accountability looks like now as channels fragment and measurement gets debated
How dealer groups protect margin when acquisition costs rise and attention gets expensive
Where data turns into leverage when identity, exposure, and outcomes align

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