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Month: May 7, 2026

2026 Automotive Policy Outlook – CasaTua 2026

On March 30, 2026, Force and Friends hosted the second annual State of the Automotive Union at Casa Tua in New York City, bringing together dealer leaders, automotive executives, OEM and association partners, media partners, and technology leaders for a focused industry conversation ahead of the New York International Auto Show. The State of the […]

  • Jacour Clarke
    Jacour Clarke
  • May 7, 2026

John Fitzpatrick on The Walk Around Podcast

Force Marketing CEO John Fitzpatrick joined the Walk Around podcast for a direct conversation on where dealership marketing is currently headed in 2026. The discussion covered first-party data, customer engagement, fixed ops, AI, and one of the biggest questions facing dealer leaders: is marketing being treated like an expense, or managed like an investment? Dealers […]

  • Jacour Clarke
    Jacour Clarke
  • May 7, 2026