Connecting the Full Customer Lifecycle | Force Marketing Force Marketing Executive Whitepaper Connect the full customer lifecycle. The CARS Rule may be vacated, but the pressure did not disappear. In 2026, pricing scrutiny, rising acquisition cost, longer ownership cycles, and service retention are all pointing to the same constraint: clarity across the full customer lifecycle. […]
CBT Auto Leadership Summit | Force Marketing June 16 — Washington, D.C. 150 dealer leaders. One conversation about what’s next. The CBT Auto Leadership Summit brought together dealer principals, FTC enforcement architects, and operators managing compliance at scale. Here’s what you need to know. What Happened June 16, 2026Salamander Hotel Dealer principals from 12 states […]
On March 30, 2026, Force and Friends hosted the second annual State of the Automotive Union at Casa Tua in New York City, bringing together dealer leaders, automotive executives, OEM and association partners, media partners, and technology leaders for a focused industry conversation ahead of the New York International Auto Show. The State of the […]
Force Marketing CEO John Fitzpatrick joined the Walk Around podcast for a direct conversation on where dealership marketing is currently headed in 2026. The discussion covered first-party data, customer engagement, fixed ops, AI, and one of the biggest questions facing dealer leaders: is marketing being treated like an expense, or managed like an investment? Dealers […]
