Events 0:53
2026 Automotive Policy Outlook - CasaTua 2026
A recap of Force and Friends at Casa Tua, where automotive leaders gathered ahead of NYIAS to talk policy, relationships, and the direction of the industry.
Review the recapDealer Growth Proof Library
Watch how Force connects market change to store-level growth.
Start with the short clips below to see where dealer demand is moving, how media strategy should respond, and how Force ties customer timing, fixed ops, and retention back to real business outcomes.
Market Outlook
Tariffs, production, and 2026 retail demand.
Dealer Marketing
Why media spend should follow customer demand.
Fixed Ops Growth
Retention, recapture, trade timing, and lifetime value.
Industry Relationships
Events, interviews, and the people behind the conversation.
Why This Page Matters
Each clip answers a business question dealer leaders are already asking.
What happens when buyer attention shifts? When fixed ops becomes the better growth lever? When spend should move with demand instead of staying on autopilot? The video library is organized to make those questions easy to scan.
What To Look For
Signals about shopper behavior, media allocation, retention, service-lane opportunity, and where dealers can find more leverage in 2026.
Why Force Is Showing It
Because growth strategy gets clearer when executives can connect the outside market conversation to the operating decisions inside the store.
Outlook 1:20
A golden age of automotive retail from Automotive Forum New York
Senator Bernie Moreno discusses tariffs, domestic production, and why he believes 2026 can create a stronger retail environment for dealers.
Read the outlookDealer Growth 0:33
Marketing investment, not expense with the Walk Around podcast
John Fitzpatrick explains why marketing should be managed like an investment. If buyer demand changes, spend should change with it.
Watch the podcastMedia 0:47
TikTok audience behavior from NADA 2026
John Fitzpatrick and Tsega Worku discuss what it means when shoppers start asking TikTok before they ask Google, and why dealers should pay attention.
See the NADA takeawayFixed Ops 1:04
Force's fixed ops growth model from the David Spisak interview
This clip lays out Force's fixed ops perspective: simplify the marketing stack, improve customer lifetime value, and use service activity to support future sales conversations.
Explore fixed ops growthLeadership 1:02
Dealer partnership proof from Force's internal leadership summit
A look at the internal leadership conversation behind Force's client work, with a clear focus on team standards, dealer trust, and operating like a true partner.
Talk to ForceBring It Back To Your Store
See a growth question in these clips? Force can help map the next move.
Tell us what is creating pressure now: paid media efficiency, fixed ops retention, service-to-sales timing, customer lifetime value, or a broader dealership growth plan.
"Marketing is not an expense. It is an investment."
CEO John Fitzpatrick, from the Walk Around interview
"The audience is finding the advertiser."
John Fitzpatrick, TikTok NADA Live Session
"We can sell cars through the service lane."
John Fitzpatrick, from the David Spisak interview
Talk To Force
Tell us what your store is trying to improve.
Share the business issue behind the click. We will connect it to the right Force conversation, proof point, or strategy follow-up.
Request a focused follow-up.
A Force specialist will respond based on the challenge you name, not with a generic pitch.
