Force Market Analysis

Claim Free Market Analysis Free Analysis
Free · No obligation · Dealer & group level

Better Insights =
Improved Efficiencies!

Force Marketing analyzes every channel touching your store: paid search, analytics, organic search, AI answers, third-party providers, registration data, and your own DMS. Then we connect the dots.

You get a rooftop-by-rooftop Market Signal Readout showing where you’re winning, where you’re leaking opportunity, and exactly where units are leaving your market.

No cost. No commitment. Just a clear view of what’s really driving performance.

8 channels audited PMA-level registration data Delivered in 3 business days
Market Signal Readout Awaiting store
  • Google & Microsoft AdsNot measured
  • Google Analytics 4Not measured
  • SEO / AEO / GEONot measured
  • Third-Party ProvidersNot measured
  • Market Share / PMANot measured
  • First-Party DataNot measured
Every line reads zero until someone looks. That is the analysis.
Scroll for the full breakdown
A dealer marketing director reviewing a Conquest Connect performance dashboard in the AudienceIQ platform, showing investment, reach, sales matches and return on investment for Honda Downtown Chicago.

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Tell us where to look. A Force strategist builds the analysis against your actual rooftop, brand and PMA.

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We only use this to build and deliver your analysis. No spam, no list sales, no obligation to buy anything.

Force Marketing · GSM Family of Brands

Your analysis is queued

A Force strategist has your store and will reach out within one business day.

  1. We confirm your rooftops, brands and PMA boundaries.
  2. You grant read-only access to Ads, GA4 and Search Console.
  3. We deliver the full walkthrough in 3 business days.
What's in the analysis

Eight channels. One honest read.

Most audits hand you a screenshot of your own dashboard. This one connects your paid media, your organic footprint, your third-party invoices and your DMS to real registration data in your market, then shows you where the units are going instead.

Three AudienceIQ screens: prospect quality scoring by segment, the campaign playbook sized to close the gap to goal, and the digital summary report.
Every finding below is delivered inside AudienceIQ, not as a static deck.
01Paid Search

Google Ads & Microsoft Advertising

A line by line account teardown rather than a performance summary. We look at what your budget is actually buying against what your PMA can support.

  • Impression share lost to budget versus lost to rank, by campaign
  • Brand versus conquest spend split, and what brand is really defending
  • Search term waste, negative list gaps and duplicate-intent overlap
  • Vehicle Ads and Performance Max feed health, asset groups and control
  • Geo bid layering against your PMA and sold-unit ZIP density
  • Microsoft coverage, usually the cheapest in-market shopper you aren't buying
The question it answers

How many more shoppers could this exact budget be reaching?

02Measurement

Google Analytics & Attribution

If GA4 is set up wrong, every decision downstream of it is wrong too. We check the plumbing before we grade the performance.

  • Key event setup: are form, chat, click-to-call and VDP events firing once and correctly?
  • Cross-domain tracking into your website, digital retail and third-party tools
  • Traffic quality by source: bot and referral pollution inflating your session counts
  • VDP-to-lead and session-to-lead rates by channel, device and tier
  • Attribution model reality check: what last-click steals from upper funnel
  • Matchback between reported leads and DMS-sold units
The question it answers

Are the numbers you report to the OEM and the GM actually true?

03Organic

SEO & Local Visibility

Organic is the one channel where last year's work still sells cars today. We map how much of your market you own without paying for it.

  • Rankings for model, trim, lease, finance and service terms across your PMA
  • Local pack and map presence by ZIP versus your top three competitors
  • Google Business Profile health: categories, hours, photos, Q&A, review velocity
  • Page coverage gaps: models, trims, service lines and Spanish-language demand
  • Technical crawl, index bloat, Core Web Vitals and inventory page decay
  • Backlink and citation consistency across every rooftop in the group
The question it answers

What share of free demand in your PMA is going to someone else?

04Answer Engines

AEO: Answer Engine Optimization

More shoppers now get their answer before they ever see a blue link. We test whether that answer includes your store.

  • AI Overview presence for high-intent model, pricing and service queries
  • Featured snippet, People Also Ask and zero-click coverage
  • Structured data audit: Vehicle, LocalBusiness, FAQ, Offer and Review schema
  • Review corpus quality, the raw material answer engines summarize about you
  • Voice and mobile assistant results for "near me" service and sales intent
  • Content structured so an engine can lift a direct answer out of it
The question it answers

When the engine answers instead of listing, are you the answer?

05Generative Search

GEO: Generative Engine Optimization

Shoppers ask ChatGPT, Gemini, Perplexity and Copilot which dealer to trust. We run those prompts against your market and score what comes back.

  • Prompt-share testing: dozens of real buyer prompts across four assistants
  • Which competitors get named, and which sources the model pulled them from
  • Entity consistency: is your store's name, brand and address unambiguous to a model?
  • Presence in the third-party sources generative engines cite most
  • Sentiment and factual accuracy of what models say about your dealership
  • Content and PR plays that measurably move generative citations
The question it answers

What does AI tell a shopper about you when you're not in the room?

06Vendor Spend

Third-Party Providers

Classified and lead sites are usually the second-largest line on the ad statement and the least examined. We put every provider on the same scoreboard.

  • Spend, VDP views and lead volume by provider, normalized per rooftop
  • Cost per matched sale, verified against your DMS, instead of cost per lead
  • Duplicate and recycled leads across providers and your own channels
  • Overlap: units you paid a third party for that your own media already reached
  • Package and add-on audit against your actual contract terms
  • Reallocation model showing what those dollars return in owned channels
The question it answers

Which providers are finding new buyers, and which are billing you for yours?

07Market Data

Market Share & Conquest Opportunity

Registration data is the only honest scoreboard. We lay it over your PMA to show share of sales against share of voice, ZIP by ZIP.

  • New and used registration share by brand, segment and ZIP across your PMA
  • Your share of sales versus your share of media spend in each ZIP
  • Competitor gains and losses over trailing 12 and 24 months
  • Loyalty and defection flow: which brands your buyers come from and go to
  • Conquest household counts by segment, sized against your inventory mix
  • Interactive choropleth map delivered with the analysis, down to the ZIP
The question it answers

Where are you outspending your share, and where are you leaving units on the table?

08Owned Data

First-Party Data Opportunities

Your DMS and CRM already hold more addressable value than any list you could buy. Most stores use a fraction of it.

  • Database health: records, match rate, deduplication and addressability
  • UIO in your PMA versus the customers you actively market to
  • Service-not-sold and sold-not-serviced populations, sized and valued
  • Equity position and lease maturity across the active file
  • Open recall exposure sitting in your own VIN list
  • Suppression: what you spend advertising to people who already bought
  • Activation paths into paid media, mail, email and streaming through AudienceIQ
The question it answers

What is your own customer list worth if you actually used it?

Then we show you how to fix it

How it works

Three steps, three business days.

The order matters here. We don't grade a channel until the data behind it checks out.

STEP 1

Scope the store

A 20-minute call to confirm rooftops, brands, PMA boundaries and the goals you're actually measured on. If you run a group, we scope every store.

Day 1
STEP 2

Connect the data

Read-only access to Google Ads, Microsoft Advertising, GA4 and Search Console. We pair that with registration data and, if you're willing, a DMS pull for matchback.

Day 2
STEP 3

Walk the findings

A live walkthrough of every channel with the gaps ranked by unit impact, plus the interactive dashboard and raw files. Yours to keep either way.

Day 3
The full stack

What Force Marketing does about it.

The analysis is free and independent. It tells you what's broken regardless of who fixes it. If you want us to fix it, this is what we run for dealers and dealer groups across the country.

Data & Audience

The layer everything else is aimed with

A dealership general manager building an in-market conquest audience by make and model in the AudienceIQ platform.
AudienceIQ
Customer Data Platform

Pulls your DMS, CRM, web and media data into one addressable view of your market, then pushes those audiences straight into paid, mail and streaming. Includes household-level market intelligence and ZIP-level share mapping.

Output: Live dealer intelligence dashboard
A dealer marketing manager reviewing a Conquest Connect multi-channel program in AudienceIQ, showing investment, reach, sales matches and return on investment.
Conquest Connect
In-Market Targeting

Reaches in-market households outside your database, filtered by segment, equity, lease maturity and competitive ownership, across display, social, streaming and mail with one consistent audience.

Output: Matched-back conquest units
A dealership team reviewing an AudienceIQ digital summary report of traffic, leads and cost per lead in a conference room.
Analytics & Attribution
Measurement

Clean GA4 and tag implementation, matchback against DMS sold units, and reporting that reconciles what marketing claims with what the store actually delivered.

Output: Cost per matched sale, by channel

Media

Full-funnel, bought and managed in-house

A shopper viewing a dealership paid search ad with sitelinks and popular models on Google mobile results.
Paid Search
Google & Microsoft Ads

Certified, OEM-compliant search built around impression share you can actually win, with conquest, model, service and Spanish-language coverage in place of a brand-heavy budget that defends traffic you already had.

Output: Recovered impression share
A shopper browsing Nissan Rogue vehicle ads with pricing and mileage in Google search results.
Performance Max & Vehicle Ads
Inventory-Fed Media

Feed-driven campaigns tied to live inventory and aging, with the asset-group control and exclusions most automated setups give away. Built to move the units sitting on the lot.

Output: VDP views on aged units
A family watching a Nissan connected TV ad with live inventory pricing displayed alongside the spot.
DRIVE Interactive Video
Streaming & CTV

Shoppable streaming and connected TV where viewers tap into inventory, offers and service scheduling from inside the spot, with engagement data flowing back into your audiences.

Output: Engaged households, not impressions
A shopper scrolling a sponsored Nissan Rogue carousel ad from a dealership in the Facebook feed.
Social & Display
Paid Social · Programmatic

Meta, YouTube and programmatic display run against the same first-party and conquest audiences as the rest of your plan, so frequency gets managed across channels instead of stacking up.

Output: Deduplicated reach
A shopper standing in a Nissan showroom reading Google AI Mode results that summarize nearby Nissan dealerships.
SEO, AEO & GEO
Organic & AI Visibility

Technical fixes, model and service page depth, Business Profile management, schema, and the content and citation work that gets your store named in AI Overviews and assistant answers.

Output: Rankings, local pack, AI citations
A business development manager reviewing a single shopper profile and engagement history in AudienceIQ.
Recapture
Site & Behavioral Retargeting

Identifies the shoppers who hit your VDPs and left, then re-engages them through display, email and mail before a competitor or a third-party site rents them back to you.

Output: Recovered abandoned shoppers

Lifecycle & Fixed Ops

Where the database pays you back

A service customer reading a dealership email of limited-time service specials beside the matching printed mailer.
Atom Lifecycle
Owner Retention

Automated, always-on owner communications triggered by service interval, mileage, warranty and ownership milestones, so retention runs without anyone remembering to launch a campaign.

Output: Higher owner retention rate
A Nissan service advisor reviewing a recall matchback map showing open recall VINs across the dealership trade area.
Atom Recalls
Open Recall Capture

Turns open recall VINs, yours and conquest, into booked service appointments. Suppresses customers already handled and reports on RO count and dollars.

Output: Incremental recall ROs
A Nissan service offer ad served on Facebook to a customer waiting in a quick lube service lane.
Atom Digital
Always-On Digital Advertising

Digital advertising aimed by the Atom database instead of a geo radius. Search, social and display run against your owner file and the households around it, with offers that change as each customer moves through the ownership cycle.

Output: Owner and conquest units, matched back

Direct & Creative

Physical, printed and produced in-house

A personalized dealership trade-in letter beside the matching mobile landing page on a phone.
Direct Marketing
Print & Mail Production

Data-selected, variable-print mail designed, produced and mailed under one roof through WeDrive, coordinated with your digital audiences so the household opening the mailer is the same one seeing the ad.

Output: Matched mail-to-digital lift
A Force Marketing editor cutting a Nissan Sentra lease offer spot in Final Cut Pro with voiceover on the timeline.
Video Production
Studio · Location · Vehicle Shoots

Brand spots, model walkarounds, service explainers and staff introductions shot in house, then cut to every size each channel needs, from connected TV down to vertical social.

Output: Broadcast, CTV and social cuts
A Force Marketing designer building Nissan Pathfinder and Frontier sales event ads in Photoshop.
Creative Studio
Design · Interactive · OEM Compliance

Static and interactive creative built to OEM co-op and brand standards, so the work qualifies for reimbursement instead of getting kicked back after it runs.

Output: Co-op-eligible assets
No cost · No obligation

Find out what you're not seeing.

You keep the analysis, the dashboard and the raw files, whether you hire Force Marketing or hand everything to the agency you already have.

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Dealers & dealer groups · All brands