Increase Customer Lifetime Value With GM Canada’s CSSR Program
Atom allows your dealership to cut through the clutter and reach customers with relevant and timely communications by providing retention-focused communications across lifecycle direct mail, email, social media, online video, contextual display, and live BDC calls.
Increase Customer Lifetime Value With GM Canada’s CSSR Program
Atom allows your dealership to cut through the clutter and reach customers with relevant and timely communications by providing retention-focused communications across lifecycle direct mail, email, social media, online video, contextual display, and live BDC calls.
Re-Engage the Customers Most Likely to Return.
ATOM finds inactive GM Canada customers in your DMS and reactivates them with CSSR-compliant outreach—before that service visit disappears.
Know Exactly When to Reach Out—and Why.
ATOM understands where each GM Canada customer is in the ownership journey and signals the right moment to engage.
Know Exactly When to Reach Out—and Why.
ATOM understands where each GM Canada customer is in the ownership journey and signals the right moment to engage.
Re-Engage the Customers Most Likely to Return.
ATOM finds inactive GM Canada customers in your DMS and reactivates them with CSSR-compliant outreach—before that service visit disappears.
Dealerships need to approach after-sales retention and reactivation marketing with a full-funnel approach.
$44:$1
Average Return on Investment
31%
Lift in CPRO Response Rates
$21
Average cost per lead with Atom Digital
+6%
Retention Rate Year-over-Year
Dealerships need to approach after-sales retention and reactivation marketing with a full-funnel approach.
$44:$1
Average Return on Investment
31%
Lift in CPRO Response Rates
$21
Average cost per lead with Atom Digital
+6%
Retention Rate Year-over-Year
How is ATOM different from basic service reminders?
ATOM doesn’t just remind—it predicts. It uses defection signals from your DMS and VIN history to trigger personalized outreach before customers fall off the map. These aren’t batch emails. They’re lifecycle-driven touchpoints that get results.
What types of service customers does ATOM target best?
ATOM excels at targeting lost customers, single-visit defectors, late-mileage owners, and those overdue for key maintenance intervals. It builds response by segmenting your database based on risk—not just date ranges.
Will I need to manage creative, lists, or execution?
No. Our team sets up everything—from VIN segmentation and messaging logic to mail, email, SMS, and digital launch. You approve. We execute. It’s hands-off, but fully controlled.
Can I prove it’s working beyond opens and clicks?
Absolutely. ATOM ties every campaign to real outcomes: booked ROs, repair order revenue, response rates, and retention lift. You’ll see exactly what each dollar delivered—down to the VIN.
Ready to turn your service data into booked appointments?
Ready to turn your service data into booked appointments?
In compliance with GM Canada’s CSSR program, ATOM activates VIN-specific Service & Sales triggers through Full-Funnel Marketing to retain, reactivate and acquire customers-without adding additional operational lift.
In compliance with GM Canada’s CSSR program, see how ATOM can position your dealership ahead of the competition.
