Innovation Starts With People

The Lead Salesforce Marketing Cloud Specialist (SFMC) will support the day-to-day email production and serve as the subject matter expert (SME) to optimize and fully leverage Salesforce Marketing Cloud (SFMC). This role is essential in ensuring that email marketing initiatives align with company objectives, driving efficiency, personalization, and automation across the Force Family of Brands; including Force Marketing, Wedrive Automotive and GSM.

As a leader in SFMC strategy and execution, this role will oversee platform enhancements, journey-building, segmentation, and automation while ensuring quality and production standards are met before campaign deployment. The SFMC Specialist/Lead will work closely with Sales, Customer Success, and Operations to
analyze campaign performance, identify optimization opportunities, and collaborate with the email team to execute changes, A/B testing, and reporting.

Additionally, this role will focus on training and mentoring internal team members, documenting scalable processes, and ensuring the team maximizes SFMC’s capabilities to enhance customer engagement, retention, and overall email marketing performance.

Essential Functions
● Act as the SFMC subject matter expert (SME) to optimize and leverage Journey Builder, Contact Builder, Automation Studio, Email Studio, and Content Builder for campaign execution.
● Perform day-to-day email production, including coding, building, deploying, and monitoring campaigns,
ensuring alignment with best practices.
● Oversee B2B email initiatives, collaborating with corporate marketing and leadership to align email
strategies with business goals.
● Responsible for monthly B2C production tasks, meeting department KPIs for execution and performance.
● Build and manage automation workflows, journey-building strategies, and execution plans for new
products.
● Must have a strong foundation in HTML and email coding—this role requires hands-on development skills
beyond SFMC’s drag-and-drop functionality.

Training, Quality Assurance & Best Practices
● Train and mentor email marketing associates, enhancing platform knowledge and execution efficiency.
● Ensure quality assurance (QA) across all campaigns, including proofing for copy, design, segmentation,
and technical accuracy.
● Apply expertise in segmentation, targeting, and personalization to optimize customer engagement and
conversion rates.
● Analyze consumer journeys and campaign performance, developing strategies for audience segmentation,
engagement, retention, and acquisition.
● Stay informed on email marketing industry standards and SFMC best practices, updating business
processes to ensure compliance, innovation, and optimal performance.

Compliance, Data Handling & Continuous Improvement
● Monitor email deliverability, domain reputation, and inbox placement, ensuring adherence to privacy
regulations (CAN-SPAM, GDPR, CCPA).
● Responsibly handle consumer and customer data in accordance with the Family of Brands data handling
agreements, work procedures, and policies.
● Review and enforce email privacy practices, policies, and guidelines to maintain compliance.
● Collaborate cross-functionally with Sales, Customer Success, Operations, and Creative Services to
optimize email strategies.
● Perform additional duties as assigned to support business objectives.

Qualifications
● Salesforce Marketing Cloud (SFMC) expertise is required, with hands-on experience in Journey Builder, Automation Studio, Email Studio, and Content Builder.
● SFMC certifications highly preferred, including:
o SFMC Email Specialist
o SFMC Marketing Cloud Administrator
o SFMC Marketing Cloud Consultant
● Associate degree, vocational/technical certificate, or equivalent experience in Marketing, Graphic Design,
Media Development, or a related field.
● Minimum 2 years of experience in email marketing or digital marketing, with a strong focus on SFMC
execution and optimization.
● Strong attention to detail, particularly in email coding (HTML/CSS), grammar, and quality assurance.
● Proficiency in Microsoft Office, Salesforce/TaskRay, Adobe Creative Suite (Photoshop, Dreamweaver).
● Ability to train, mentor, and support team members, driving accountability and collaboration.
● Strong analytical mindset with experience in segmentation, personalization, and A/B testing to enhance campaign performance.
● Working knowledge of AMPscript, SQL for data extensions, and advanced SFMC automation strategies.
● Associates degree or two year degree or certificate from Vocational/Technical School in Marketing, Graphic Design or Media Development, 2 years of related work experience or equivalent combination of education and/or experience.
● Attention to detail within email code and creation, and as it pertains to grammar and spelling.
● Working knowledge of Microsoft Office, Salesforce/TaskRay, Adobe Suite (emphasis on Photoshop and Dreamweaver), Salesforce Marketing Cloud, and Campaign Monitor.
● Ability to drive employee accountability, team work, customer focus and mutual respect.
● Proficient in HTML & CSS is nice to have.

Employee Benefits:
● Health: Medical, dental
● Savings: Take advantage of our 401K
● People: Friendly, nice and smart coworkers
● Culture: Friendly, nice and smart coworkers in a new, agency environment
● Location: Work from Buckhead Office 80%. On the road 20%

Compensation
● Annual Salary Range: Competitive Salary
● Bonuses: Accelerated Project Completion Bonuses Available
● Profit Share: Monthly Profit Share Bonus

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Certificates, Licenses, and Registrations: *None required.

PHYSICAL REQUIREMENTS
The physical requirements described here are representative of those that must be met by an associate to successfully perform the essential functions of the job. While performing the duties of the job, the associate is required on a daily basis to analyze and interpret data, communicate, and remain in a stationary position for a
significant amount of the work day; and frequently access, input, and retrieve information from the computer and other office productivity devices. The associate is regularly required to move about the office and around the corporate campus. The associate is occasionally required to travel to other sites, including out-of-state, where applicable, for business. The associate must frequently move up to 10 pounds and occasionally move up to 25 pounds.

The work environment characteristics described here are representative of those an associate encounters while performing the essential functions of this job. While the job is generally performed in an office environment, the associate is occasionally exposed to wet and/or humid conditions, areas in which moving mechanical parts, fumes, toxic or caustic chemicals are present, and outside weather conditions. The noise level in the office environment is typically quiet, but the associate may be occasionally exposed to loud noise levels. Minimal travel is required for this position (up to 20% of the time and on a domestic basis).

*Is eligible to legally work in the United States.

This is not a contract of employment. Your employment with Force and its family of brands is “at-will” and either party may terminate employment at any
time with or without cause and with or without notice.

The Paid Media Specialist will be responsible for developing, implementing, launching and monitoring campaigns for various clients in the automotive industry. The right person for this role is an organized team player, excellent communicator and team player comfortable working in a fast-paced environment.

Learn more about our remote-first workplace and culture here: https://www.forcemktg.com/culture/

What You’ll Do:

• Develop and execute image/video-based campaigns on various platforms (mostly Facebook & Google).
• Implement and ensure proper tracking and attribution.
• Monitor and report performance of campaigns.
• Effectively manage budgets throughout the month.
• Manage and optimize campaigns utilizing best practices.
• Collaborate with client facing teams on research and strategy.
• Demonstrate enthusiasm and passion for growing skills and facing new challenges.
• Assist team members with questions, tasks and trainings as needed.
• Proactively communicate and manage account expectations.

What You Bring:

• Bachelor’s degree with 1 years of experience, or an equivalent combination of education and/or experience.
• Demonstrated experience building campaigns in the following platforms: Facebook Ads Manager, Google Ads, Trade Desk or other programmatic DSPs.
• Strong understanding across pillars of traffic, conversion, retention and value maximization.
• Familiarity with analyzing data in Google Analytics, and Dynamic Ads a plus
• Strong digital ad operations technical knowledge
• Excellent organization, attention to detail, project management, and time management skills – works well independently and within a team.
• Superior communication and presentation skills – orally and in writing.
• Is legally eligible to work in the United States.

Force Marketing and its family of brands is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

The Email Marketing Specialist will support the day-to-day production and delivery of email marketing campaigns across the Force Family of Brands, and plays a key role in ensuring quality and production standards are met prior to releasing deliverables to the customer.

Reports To: Email Marketing Manager

Essential Functions

• Perform day-to-day email marketing production duties including coding and/or email building, deployment and campaign monitoring.
• Work closely with peers to ensure quality assurance across all campaigns, including adherence to best practices, and proofing for copy and creative mistakes.
• Responsible for achieving department KPI goals
• Responsibly receive, transmit and handle consumer and customer data per the Family of Brands data handling agreements, work procedures and policies.
• Review and follow all email privacy practices, policies and guidelines, ensuring that that our email program adheres to them.
• Additional duties as assigned.

Qualifications

• Associates degree or two year degree or certificate from Vocational/Technical School in Marketing, Graphic Design or Media Development, 2 years of related work experience or equivalent combination of education and/or experience.
• Attention to detail within email code and creation, and as it pertains to grammar and spelling.
• Working knowledge of Microsoft Office, Salesforce/TaskRay, Adobe Suite (emphasis on Photoshop and Dreamweaver), Salesforce Marketing Cloud, and Campaign Monitor.
• Ability to drive employee accountability, team work, customer focus and mutual respect.
• Proficient in HTML & CSS is nice to have.

To perform this job successfully, an individual must be able to perform each essential function satisfactorily.  The requirements listed above are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Certificates, Licenses, and Registrations: *None required.

PHYSICAL REQUIREMENTS

The physical requirements described here are representative of those that must be met by an associate to successfully perform the essential functions of the job.  While performing the duties of the job, the associate is required on a daily basis to analyze and interpret data, communicate, and remain in a stationary position for a significant amount of the work day; and frequently access, input, and retrieve information from the computer and other office productivity devices.  The associate is regularly required to move about the office and around the corporate campus.  The associate is occasionally required to travel to other sites, including out-of-state, where applicable, for business.  The associate must frequently move up to 10 pounds and occasionally move up to 25 pounds.

The work environment characteristics described here are representative of those an associate encounters while performing the essential functions of this job.  While the job is generally performed in an office environment, the associate is occasionally exposed to wet and/or humid conditions, areas in which moving mechanical parts, fumes, toxic or caustic chemicals are present, and outside weather conditions.  The noise level in the office environment is typically quiet, but the associate may be occasionally exposed to loud noise levels.  Minimal travel is required for this position (up to 20% of the time and on a domestic basis).

*Is eligible to legally work in the United States.

Force Marketing and its family of brands is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Area of Focus: Internal role, with ability to prioritize and process tasks efficiently.

Entry level position within the company, with potential for fast growth within the Client Management team. Seeking service-focused candidates with passion to help others, with unyielding desire to connect the team and processes.

Responsibilites –

• Understand basic agency and client products and processes
• Develop positive and strong internal team relationships
• Proactively and efficiently manage tasks among evolving deadlines
• Communicate with client on evolving promotional offers and incentives
• Maintain adequate understanding of client preferences and OEM requirements
• Process tasks, manage timelines and expectations, and communicate updates
• Launch campaign and website creative upon receipt of all needed approvals
• Gain knowledge of Automotive OEM coop and compliance for proactive actions
• Review all co-op program documentation packages for reimbursement
• Lead internal communication and collaboration across departments
• Learn basics around marketing channels including Direct Marketing, Paid Search, Display, Social, SEO, Online Video and Streaming Solutions

Requirements –

• Bachelor’s Degree (BA or BS) required
• Strong verbal and written communication skills
• Strong attention to detail and organizational skills
• Ability to effectively collaborate with different personalities and work styles
• Ability to learn quickly, ask the right questions, and take action without hesitation

Preferred  –

• 1+ years in customer-service or marketing role preferred

Perks –

• Clear growth path within the company
• Great benefits package including 401(k) match plan, team bonus pools, and profit sharing program
• Open collaborative culture

Flexible Work Environment Status –

• Company Headquarters is based out of Atlanta
• Full-time work may be virtual (work from home), or flex with office hours and virtual hours, with potential of fully reopening Buckhead office in Atlanta
• Training is preferred to be partially completed in-person at limited group size in office (usually one-on-one)

Salary –

• Starting salary $40,000 – $45,000 depending on previous experience
• On-Target-Earnings potential of $50,000 with client success bonuses

Force Marketing and its family of brands is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.