Through this partnership with Force Marketing’s Audience IQ™ CDP, automotiveMastermind® enhances dealers’ first-party data by applying advanced BPS® (Behavior Prediction Scores) and segmentation processes. By identifying high-value prospects, dealers can optimize audience targeting for maximum marketing impact.
A Game-Changing Data Partnership for Dealers
Force Marketing is now an official data partner of automotiveMastermind’s, integrating advanced buyer prediction data with our industry-leading Customer Data Platform (CDP), Audience IQ. This partnership enables dealers to reach high-value prospects across previously untapped digital channels, including paid search, Meta, display, online video, CTV, and streaming audio—all without added cost.
Proven Results: Over the past three months, Force Marketing and automotiveMastermind have tested this partnership across 10 dealers, driving measurable success:
- Paid Search Campaigns (Premier Automotive Group): Reduced cost per conversion by 59% and lowered the CPC by 42%.
- Performance Max Campaigns (Premier Automotive Group): Enhanced targeting led to a 13% drop in cost per conversion.
- Streaming Media (10-Dealer Pilot): When treating the HH’s with Connected TV, the pilot group realized a 19% lift in sales, demonstrating the impact of strategic data ramping, household targeting, and optimized creative strategies.
These results validate the strength of combining automotiveMastermind’s enriched data with Force Marketing’s dynamic marketing system. Are you ready to take your dealership’s digital strategy to the next level?
TURN INSIGHTS INTO ACTION WITH BPS® DATA AND AUDIENCE IQ™
Through this partnership with Force Marketing’s Audience IQ™ CDP, automotiveMastermind® enhances dealers’ first-party data by applying an advanced BPS® (Behavior Prediction Score) and segmentation processes. By identifying high-value prospects, dealers can optimize audience targeting for maximum marketing impact.
This empowers dealers to identify in-market buyers, predict when they’ll be ready to purchase, determine their likely vehicle choice, and anticipate how they’ll transact—driving smarter, more strategic marketing decisions.
TURN BEHAVIOR PREDICTION SCORING DATA INTO STREAMING POWER
Cable is shrinking. Streaming is surging. Consumers are spending more time on CTV and streaming audio than ever before, with cable now trailing behind in total viewership.
For the first time ever, automotiveMastermind’s Buyer Prediction Scoring data can be activated across Streaming CTV and Audio—bringing high-intent, in-market buyers into the most powerful digital channels.
Take your data further—activate it in streaming today.
You’ve experienced the power of automotiveMastermind’s data in direct mail—now, for the first time, unlock its full potential across digital channels. Activate high-intent audiences through paid search, Meta, display, online video, CTV, and streaming audio, driving deeper engagement and greater results.
FORCE MARKETING’S COMPETITIVE EDGE
By integrating automotiveMasterMind’s data with Force Marketing’s digital marketing expertise, dealers can unlock a powerful combination of enriched data, tailored campaign strategies, and high-performing creative assets. At the core of this partnership is Behavior Prediction Scoring (BPS)—a predictive analytics system that segments audiences and assigns each individual a score, defining their likelihood to be in-market, their preferred vehicle, and how they’re likely to transact.
This data-driven intelligence fuels smarter, more strategic marketing decisions, ensuring that every dollar spent on digital marketing is optimized for maximum impact.
Ready to take customer engagement to the next level?
