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Force Marketing Named an Authorized Provider for General Motors Canada

ATLANTA (Jan. 27, 2026) – Force Marketing, a leading data-driven technology and marketing leader in the automotive sector, has been selected to participate in the GM Canada CSSR Choice Program. Through this designation, the company joins the program’s roster of authorized partners supporting GM dealerships in advancing their Customer Sales & Service Retention marketing initiatives. This recognition underscores Force’s ability to deliver innovative, dealer-focused solutions in one of the most expansive and competitive automotive markets in the world. Canada represents a vast and diverse landscape for automotive marketing, and this win highlights Force’s well-known expertise in navigating regional complexities while driving measurable results for dealers in North America. General Motors is a top 5 global Original Equipment Manufacturer (OEM) according to Manufacturing Today, and by earning their trust, Force has demonstrated its commitment to marketing strategies that strengthen dealer performance while upholding the highest standards of excellence. For GM Canada dealers, this partnership matters. Force empowers dealerships with proprietary audience targeting, dynamic creative, and end-to-end retention tools that drive measurable results across every department – from service and parts to sales and customer loyalty. “Being selected and endorsed as a trusted provider builds on the alignment between our expertise and GM Canada’s vision for dealer success. Our team is ready to engage this market with a deep understanding of dealer operations and a history of building partnerships that elevate performance. We see this as an opportunity to equip retailers with a full-cycle digital marketing engine designed to support every stage of the customer journey, from initial engagement to long-term retention.” – John Fitzpatrick, CEO of Force Marketing Force Marketing’s designation highlights the company’s established reputation and consistent results recognized by more than 1,200 dealerships across North America. By combining data-driven insights with creative execution, the agency will help GM Canada dealers strengthen customer loyalty, unlock after-sales opportunities, and drive growth across every department. For more information or to contact our team, visit our GM Canada Program Page. About Force Marketing Founded in 2006, Force Holdings, LLC is a leading marketing technology provider to the automotive industry whose family of brands includes: Force Marketing, WeDrive Automotive, and Gulf States Marketing (GSM). Headquartered in Atlanta with over 110 team members strategically positioned across the U.S., the Force Family of Brands focuses on partnering and fostering relationships with dealers and OEMs nationwide to maximize ROAS, speed to market, and improved lifetime customer value metrics. More information about Force Marketing’s comprehensive suite of tech-enabled products can be found at ForceMKTG.com. ATLANTA (Jan. 27, 2026) – Force Marketing, a leading data-driven technology and marketing leader in the automotive sector, has been selected to participate in the GM Canada CSSR Choice Program. Through this designation, the company joins the program’s roster of authorized partners supporting GM dealerships in advancing their Customer Sales & Service Retention marketing initiatives. This recognition underscores Force’s ability to deliver innovative, dealer-focused solutions in one of the most expansive and competitive automotive markets in the world. Canada represents a vast and diverse landscape for automotive marketing, and this win highlights Force’s well-known expertise in navigating regional complexities while driving measurable results for dealers in North America. General Motors is a top 5 global Original Equipment Manufacturer (OEM) according to Manufacturing Today, and by earning their trust, Force has demonstrated its commitment to marketing strategies that strengthen dealer performance while upholding the highest standards of excellence. For GM Canada dealers, this partnership matters. Force empowers dealerships with proprietary audience targeting, dynamic creative, and end-to-end retention tools that drive measurable results across every department – from service and parts to sales and customer loyalty. “Being selected and endorsed as a trusted provider builds on the alignment between our expertise and GM Canada’s vision for dealer success. Our team is ready to engage this market with a deep understanding of dealer operations and a history of building partnerships that elevate performance. We see this as an opportunity to equip retailers with a full-cycle digital marketing engine designed to support every stage of the customer journey, from initial engagement to long-term retention.” – John Fitzpatrick, CEO of Force Marketing Force Marketing’s designation highlights the company’s established reputation and consistent results recognized by more than 1,200 dealerships across North America. By combining data-driven insights with creative execution, the agency will help GM Canada dealers strengthen customer loyalty, unlock after-sales opportunities, and drive growth across every department. For more information or to contact our team, visit our GM Canada Program Page. About Force Marketing Founded in 2006, Force Holdings, LLC is a leading marketing technology provider to the automotive industry whose family of brands includes: Force Marketing, WeDrive Automotive, and Gulf States Marketing (GSM). Headquartered in Atlanta with over 110 team members strategically positioned across the U.S., the Force Family of Brands focuses on partnering and fostering relationships with dealers and OEMs nationwide to maximize ROAS, speed to market, and improved lifetime customer value metrics. More information about Force Marketing’s comprehensive suite of tech-enabled products can be found at ForceMKTG.com.

Force Marketing
January 27, 2026

When Insight Beats the Algorithm: Recap of NADA Auto Forum 2025

U.S. Auto Market Defies Early Forecasts At the start of 2025, most economic projections cast a cautious outlook for the U.S. auto industry. Outlets such as The Economist warned of softening demand, higher rates, and policy headwinds, with some models suggesting a 13M SAAR baseline. At the NADA Auto Forum in April, Force Marketing CEO John Fitzpatrick and U.S. Senator Bernie Moreno offered a different perspective. Based on dealer-level data and observed retail momentum, they projected a 16M SAAR — a call that proved accurate through late summer. By September, SAAR reached 16.4M, with August peaking at 16.5. EV incentives, tariff adjustments, and improved retail execution all contributed to the lift, even with fewer selling days. Market Update: November 2025 Industry estimates now place SAAR near 15.3M as post-incentive demand levels out heading into the final quarter. Despite the expected normalization, total sales remain well above early-year forecasts, supported by resilient consumers and adaptive retailers. Data, Experience, and Market Visibility he accuracy of Fitzpatrick and Moreno’s projection underscores the value of pairing data with firsthand retail insight. Broader models often overlook near-term behavioral shifts that dealer data captures early, including: Inventory strategy: how stocking levels and turn rates adapt to local demand. Pricing adjustments: rapid dealer response to interest-rate pressure and incentive windows. Consumer intent: early signs of purchase deferral, trade-in trends, and EV interest. Operational agility: how sales and service teams adjust to maintain throughput despite market headwinds. Moreno, drawing from his background as a dealer, emphasized the resilience of the retail network and the continued strength of buyer demand. Fitzpatrick validated those observations with AudienceIQ data showing steady engagement and conversion across Force Marketing’s dealership partners. Outlook for Q4 and 2026 As the market steadies into year-end, the opportunity moves from prediction to timing. Dealers who read early signals — not just reports — will stay ahead of each turn in the cycle. Through AudienceIQ and our Family of Brands (WeDrive and GSM), Force Marketing helps dealers identify these shifts in real time and convert market movement into measurable growth. Watch the original conversation here: U.S. Auto Market Defies Early Forecasts At the start of 2025, most economic projections cast a cautious outlook for the U.S. auto industry. Outlets such as The Economist warned of softening demand, higher rates, and policy headwinds, with some models suggesting a 13M SAAR baseline. At the NADA Auto Forum in April, Force Marketing CEO John Fitzpatrick and U.S. Senator Bernie Moreno offered a different perspective. Based on dealer-level data and observed retail momentum, they projected a 16M SAAR — a call that proved accurate through late summer. By September, SAAR reached 16.4M, with August peaking at 16.5. EV incentives, tariff adjustments, and improved retail execution all contributed to the lift, even with fewer selling days. Market Update: November 2025 Industry estimates now place SAAR near 15.3M as post-incentive demand levels out heading into the final quarter. Despite the expected normalization, total sales remain well above early-year forecasts, supported by resilient consumers and adaptive retailers. Data, Experience, and Market Visibility The accuracy of Fitzpatrick and Moreno’s projection underscores the value of pairing data with firsthand retail insight. Broader models often overlook near-term behavioral shifts that dealer data captures early, including: Inventory strategy: how stocking levels and turn rates adapt to local demand. Pricing adjustments: rapid dealer response to interest-rate pressure and incentive windows. Consumer intent: early signs of purchase deferral, trade-in trends, and EV interest. Operational agility: how sales and service teams adjust to maintain throughput despite market headwinds. Moreno, drawing from his background as a dealer, emphasized the resilience of the retail network and the continued strength of buyer demand. Fitzpatrick validated those observations with AudienceIQ data showing steady engagement and conversion across Force Marketing’s dealership partners. Outlook for Q4 and 2026 As the market steadies into year-end, the opportunity moves from prediction to timing. Dealers who read early signals — not just reports — will stay ahead of each turn in the cycle. Through AudienceIQ and our Family of Brands (WeDrive and GSM), Force Marketing helps dealers identify these shifts in real time and convert market movement into measurable growth. Watch the original conversation here: https://www.youtube.com/watch?v=_e1NUNLhBWshttps://www.youtube.com/watch?v=_e1NUNLhBWs

Force Marketing
November 11, 2025

MRC 2025: Don’t Miss Eric Mercado’s Workshop on Fixed-Ops & CLV

From First Oil Change to Forever: Driving Customer Lifetime Value Through Fixed-Ops Marketing The countdown is on. In just two weeks, the Modern Retailing Conference returns to Palm Beach — and Force Marketing is proud to be back as a Platinum Sponsor, driving the conversations that define the future of automotive retail. This year, we’re focusing on what truly connects dealers and their customers: the service experience. Why Fixed-Ops Is the New Front Line of Loyalty For years, success in automotive retail has been measured by monthly sales volume. But as consumer expectations shift and acquisition costs rise, the most forward-thinking retailers are rethinking what drives true growth — Customer Lifetime Value (CLV). Your fixed-ops department is more than a service lane. It’s your most consistent opportunity to build trust, gather first-party data, and stay connected long before customers re-enter the buying cycle. Inside the Workshop On November 17 at 10:30 AM in Plaza 1, Eric Mercado, Partner/Division President at Force Marketing and our family of brands — WeDrive and GSM — will lead a workshop titled: “From First Oil Change to Forever: Driving Customer Lifetime Value Through Fixed-Ops Marketing.” In this session, Eric will challenge automotive retailers to rethink fixed-ops marketing as the most powerful driver of CLV. He’ll walk through how an audience-first, offer-second strategy — built on precise, VIN-verified audiences — outperforms broad, generic campaigns every time. Drawing on years of experience helping top dealer groups unlock the power of first-party data, Eric will show how a Customer Data Platform (CDP) can unify sales, service, and marketing data to create a single, actionable view of each customer. With this unified view, dealers can orchestrate omnichannel communication — across email, direct mail, display, social, streaming, and text — that triggers the right message at the right time in each customer’s ownership journey. Attendees Will Learn: How to calculate and increase CLV by leveraging the service lane as the starting point for long-term loyalty and repurchase. Why segmenting by ownership triggers (warranty expiration, recall, service due) drives higher ROI and more efficient ad spend. Practical steps to activate audience-first campaigns with data-driven offers across channels instead of blasting generic promotions. Real-world examples of dealers using CDP-powered personalization to retain customers, win back defectors, and drive profitable second and third transactions. This session is perfect for dealer principals, general managers, fixed-ops directors, and marketing leaders who want to move beyond one-time service coupons and build a predictable, high-ROI pipeline of repeat sales and service revenue. View the official session on the Modern Retailing Conference site. Continuing The Conversation Last year, Eric Mercado joined industry leaders on CBT News to discuss the evolving role of first-party data, customer lifecycle marketing, and the future of fixed-ops engagement. His message then was simple: dealers who treat every service interaction as a data opportunity will lead the next decade of customer growth. That insight has only become more relevant. At this year’s Modern Retailing Conference, Eric will build on that foundation—showing how dealers can connect first-party data across service, sales, and marketing channels to create a unified customer journey. Watch Last Year’s Interview Here: Why It Matters Now As Q4 continues and the industry looks ahead to 2026, connecting service and sales through first-party data isn’t optional — it’s essential. Dealers who master that connection today will own the customer relationship for years to come. Modern Retailing Conference | Palm Beach, FLNovember 17 | 10:30 AM | Plaza 1 Why It Matters Now As Q4 continues and the industry looks ahead to 2026, connecting service and sales through first-party data isn’t optional — it’s essential. Dealers who master that connection today will own the customer relationship for years to come. Modern Retailing Conference | Palm Beach, FLNovember 17 | 10:30 AM | Plaza 1

Force Marketing
October 31, 2025

Force Marketing Named a 2025 Google Premier Partner

Big news! We’ve officially achieved Premier Partner status — the highest recognition in the Google Partners program. This distinction places Force Marketing in the top 3% of agencies nationwide, awarded for our consistent ability to deliver real client success through Google Ads and advanced marketing strategies. As a Premier Partner, we gain access to: Exclusive tools and beta programs from Google Dedicated strategic support Data-driven insights to fuel smarter, faster campaigns We’re honored by this recognition — and even more excited to unlock new growth with you. Big news! We’ve officially achieved Premier Partner status — the highest recognition in the Google Partners program. This distinction places Force Marketing in the top 3% of agencies nationwide, awarded for our consistent ability to deliver real client success through Google Ads and advanced marketing strategies. As a Premier Partner, we gain access to: Exclusive tools and beta programs from Google Dedicated strategic support Data-driven insights to fuel smarter, faster campaigns We’re honored by this recognition — and even more excited to unlock new growth with you.

Force Marketing
June 6, 2025

White Paper: The Streaming Media Poker Hand

Force Marketing’s latest white paper dives deep into the power of Connected TV (CTV) and how dealers can leverage platform-specific strategies to outsmart the competition. In The Streaming Media Poker Hand, we outline how your team can: Tie media spend directly to traffic, leads, and sales Reach shoppers across Amazon, The Trade Desk, and Peacock Activate localized messaging at scale 👉 Read the full release & download the whitepaper This is your all-in strategy for smarter, faster, more measurable marketing. Force Marketing’s latest white paper dives deep into the power of Connected TV (CTV) and how dealers can leverage platform-specific strategies to outsmart the competition. In The Streaming Media Poker Hand, we outline how your team can: Tie media spend directly to traffic, leads, and sales Reach shoppers across Amazon, The Trade Desk, and Peacock Activate localized messaging at scale 👉 Read the full release & download the whitepaper This is your all-in strategy for smarter, faster, more measurable marketing.

Force Marketing
June 6, 2025

Force Marketing Named 2025 Georgia Fast 40 Honoree and EY Entrepreneur of the Year Finalist in the Southeast

Force Marketing is entering a defining chapter as they have evolved from a legacy automotive agency into a modern, data-powered marketing tech partner driving growth, loyalty, and national recognition. Atlanta, May 23, 2025 (GLOBE NEWSWIRE) — Force Marketing, a data-driven technology and marketing leader in the automotive industry, has been named a 2025 Georgia Fast 40 honoree by ACG Atlanta and celebrates CEO John Fitzpatrick’s nomination as a finalist for Ernst & Young’s Entrepreneur of the Year® Southeast Region. The recognitions mark a breakout moment for the company, which has quietly been growing at a rapid but sustained pace behind the scenes—and is now turning heads across the industry. “While we’re certainly proud of our consistent 25% year-over-year growth for the past three years, we’re equally, if not more, excited about our 95% client retention rate,” said Fitzpatrick. “That’s the real foundation of our momentum. Our OEM and dealer partners are growing with us, and we’re bringing even more dealers into the fold. That kind of impact is what makes milestones like these award recognitions truly meaningful.” Long known as a legacy name in automotive marketing, Force is rewriting the playbook with a unified data tech stack–including its automotive-specific CDP, Audience IQ–that supports both variable and fixed operations. The company’s acquisition of GSM (Gulf States Toyota’s longtime marketing partner) in 2021 was a major turning point, giving Force unmatched depth in after sales loyalty and lifecycle marketing. Audience IQ houses a full-stack suite of solutions including DRIVE (streaming CTV pre-market & in-market audiences), Conquest Connect, Recapture and ATOM, Force empowers dealers with proprietary audience targeting, dynamic creative and end-to-end retention tools that drive results across every dealership department. “Our growth story is powered by people,” added Fitzpatrick. “We have world-class team member retention—over 95% for the last three years—all while operating fully remote with 115 team members across 21 states and counting. Our team is the secret sauce behind every milestone, every innovation, and every client success story.” As Force expands and continues delivering results for OEMs and dealer groups across the country, one thing is clear: this isn’t just growth— it’s evolving the way dealers connect with their customers. Originally published via Yahoo Finance. Force Marketing is entering a defining chapter as they have evolved from a legacy automotive agency into a modern, data-powered marketing tech partner driving growth, loyalty, and national recognition. Atlanta, May 23, 2025 (GLOBE NEWSWIRE) — Force Marketing, a data-driven technology and marketing leader in the automotive industry, has been named a 2025 Georgia Fast 40 honoree by ACG Atlanta and celebrates CEO John Fitzpatrick’s nomination as a finalist for Ernst & Young’s Entrepreneur of the Year® Southeast Region. The recognitions mark a breakout moment for the company, which has quietly been growing at a rapid but sustained pace behind the scenes—and is now turning heads across the industry. “While we’re certainly proud of our consistent 25% year-over-year growth for the past three years, we’re equally, if not more, excited about our 95% client retention rate,” said Fitzpatrick. “That’s the real foundation of our momentum. Our OEM and dealer partners are growing with us, and we’re bringing even more dealers into the fold. That kind of impact is what makes milestones like these award recognitions truly meaningful.” Long known as a legacy name in automotive marketing, Force is rewriting the playbook with a unified data tech stack–including its automotive-specific CDP, Audience IQ–that supports both variable and fixed operations. The company’s acquisition of GSM (Gulf States Toyota’s longtime marketing partner) in 2021 was a major turning point, giving Force unmatched depth in after sales loyalty and lifecycle marketing. Audience IQ houses a full-stack suite of solutions including DRIVE (streaming CTV pre-market & in-market audiences), Conquest Connect, Recapture and ATOM, Force empowers dealers with proprietary audience targeting, dynamic creative and end-to-end retention tools that drive results across every dealership department. “Our growth story is powered by people,” added Fitzpatrick. “We have world-class team member retention—over 95% for the last three years—all while operating fully remote with 115 team members across 21 states and counting. Our team is the secret sauce behind every milestone, every innovation, and every client success story.” As Force expands and continues delivering results for OEMs and dealer groups across the country, one thing is clear: this isn’t just growth— it’s evolving the way dealers connect with their customers. Originally published via Yahoo Finance.

Force Marketing
June 4, 2025

Unlocking Optimal Results in CTV & Streaming Audio

Unlocking Optimal Results in CTV & Streaming Audio: Key Factors for Successful Dealership Campaigns With the continuous expansion of streaming media (CTV & Streaming Audio) at the expense of traditional TV, Cable, and Radio, the opportunities for dealers to elevate their campaigns and achieve maximum results are on the rise. Let’s delve into the crucial elements that set the stage for highly effective campaigns and how leveraging the right audience and inventory strategies can lead to significant market-share gains. Understanding the efficacy of your audience stack is of paramount importance before launching any campaign. To do this, a high-fidelity feedback loop is necessary to evaluate the value of the audience created. For us, we do that through dealership visits. For over 5 years, our audience segments have demonstrated that, on average, 30% of the audience will visit a dealership within a 30-day period. In targeting these consumers at the household level, you can then ensure that every CTV or Audio impression purchased is deterministic and directly linked to the target Household. This is the spine of the campaign, and a massive driver of media efficiency. Bottom Line: Proxy the consumer journey Consideration and Purchase Cycle Quality audience segments (Proven) Inventory: Not all inventory is created equal, and knowing which inventory to buy is essential for fully activating your most lucrative consumer segments. Our strategy is built on a feedback loop that proves efficacy, ensuring we invest in inventory that leads to dealership arrivals. Unlike outdated purchase models based on impressions and CPMs, our approach prioritizes what truly matters to dealers – attracting potential customers to their dealerships. This drives our trading strategy. Very different than trying to “simply hit a low CPM target” Bottom Line: Invest in High Quality Inventory Curated for Human Attention Inventory Diversity Saturate CTV first (nothing more performative than the big screen? Invest appropriately by daypart (stay away from 12m-6a) Attribution: Our approach to attribution is unique, as we squarely focus on getting consumers into the store. Along the way, we track engagement with Vehicle Detail Pages (VDPs), increased leads via forms, calls, chats, and ultimately, dealership visits. This comprehensive approach to attribution makes for a more meaningful reporting and strategy call, as it centers on driving consumers into stores. Understanding how much it costs to get an arrival, unlocks of myriad to strategic opportunities for dealers to compete. Bottom line: Accurately Track the Outcomes that matter: Web Engagement Foot Traffic Sales In a market where day supply is plentiful, loyalty is low, and price is a deciding factor, utilizing streaming media effectively can help dealers stand out and capture market share. As marketing professionals, now is the time to shine and make a real impact in the market by leveraging CTV and Streaming Audio the right way. Stay ahead of the competition and unlock the full potential of your dealership campaigns by understanding and implementing these key factors. Embrace the opportunities presented by the evolving media landscape and watch your market share soar. #DealershipCampaigns #StreamingMedia #CTV #StreamingAudio #MarketingStrateg Learn more about Force Marketing’s Streaming Media Platform, Drive in this video:

Force Marketing
April 19, 2024

EV Marketing for Dealers

HIT PLAY on our video to immerse yourself with REAL EV consumer stats and game-changing marketing concepts. The EV Boom is Real, But Are You Ready? The electric vehicle (EV) revolution is humming with excitement, promising a future paved with cleaner air, quieter streets, and reduced reliance on fossil fuels. Despite the increasing interest, a knowledge gap lingers, hindering widespread adoption. Potential buyers, while intrigued by the sustainability, efficiency, and performance of EVs, find themselves held back by concerns related to range anxiety, charging infrastructure woes, maintenance mysteries, and the nagging question of “will it truly fit my lifestyle?” Bridging this education gap is something we can conquer together. It’s about moving beyond the passive “EVs for sale” approach and fostering a culture of understanding and trust. Partnering together we can enhance the effectiveness of EV dealer communication, guiding customers through the world of electric mobility with clear, accurate information. A key to unlocking the full potential of the EV revolution includes effective dealer messaging around topics such as: Dispelling Myths: Range anxiety might feel like a real threat, but with advancements in battery technology and strategic charging planning, it becomes a manageable hurdle. Similarly, concerns about charging infrastructure are fading as charging networks expand rapidly, offering convenient options for home, work, and on-the-go needs. Maintenance costs? EVs often boast lower maintenance requirements compared to gasoline-powered vehicles, thanks to fewer moving parts and regenerative braking systems. Addressing the “Lifestyle Fit” Question: EVs aren’t a one-size-fits-all solution, and understanding individual needs is paramount. Dealerships can help customers assess their driving habits, charging options, and budget to identify the perfect EV fit, ensuring a smooth transition and long-term satisfaction. Building Trust Through Transparency: Knowledge is power, and empowering customers with clear, factual information builds trust. Dealerships can create informative resources and leverage engaging video content to answer common questions, showcase real-world scenarios, and address concerns head-on. By embracing an educational approach, dealerships can become trusted guides and active participants in shaping a cleaner, more sustainable future. Ready to dive deeper? Watch our video as Paul J Daly interviews CEO of Force Marketing, John Fitzpatrick at the 2024 NADA Show where unlock valuable insights on the EV market. For further information and tailored EV marketing tactics, contact us today!

Force Marketing
February 16, 2024

Targeting Trending Audiences for Q4 Marketing: A Winning Strategy for Car Dealerships

As the final quarter of the year approaches, car dealerships are gearing up for their Q4 marketing campaigns. This season presents a golden opportunity to boost sales and clear out inventory before the year-end. To maximize their efforts, car dealerships should consider targeting three trending audiences: EV buyers, Model Year End shoppers, and those interested in expiring inventory. EV Buyers: Electric vehicles (EVs) are no longer a niche market. With increasing environmental concerns and advances in technology, EVs have become mainstream. Targeting EV buyers in Q4 can yield significant results. This audience is not only looking for eco-friendly options but also wants the latest in automotive technology. Highlight the advantages of EVs, such as reduced emissions, lower operating costs, and government incentives, to entice potential buyers. Promote the latest electric models and offer attractive financing options to seal the deal. Model Year End Shoppers: Q4 is the ideal time for car dealerships to clear out the previous year’s inventory to make way for new models. Model Year End shoppers are on the lookout for discounted vehicles, making them a prime audience to target. Create compelling marketing campaigns that emphasize the substantial savings available on outgoing models. Leverage incentives, rebates, and financing deals to entice these value-conscious buyers. Make sure to highlight the limited availability of these vehicles to create a sense of urgency. Expiring Inventory Seekers: Q4 also marks the time when certain inventory, such as leased vehicles or discontinued models, is set to expire. Targeting this audience can help dealerships move these vehicles quickly. Run promotions that emphasize the need for these expiring inventory deals, including attractive trade-in options or extended warranties. By addressing the concerns of buyers who want to avoid penalties for returning leased vehicles or are looking for budget-friendly options, you can tap into a motivated audience. If your dealership needs help accessing these audiences, set up a call with our team of experienced automotive marketers. We can walk you through a DEMO of how we pinpoint these audiences in your market! Schedule Now: https://www.forcemktg.com/contact-us/

Force Marketing
September 19, 2023

CDP-Centric Strategy: A Key in a Post-Cookie World

CDP-Centric Strategy: A Key in a Post-Cookie World The digital advertising industry is going through a significant transformation with the upcoming demise of third-party cookies. This has led many marketers to search for solutions to maintain personalized advertising while ensuring data privacy. One solution to this problem is to adopt a Customer Data Platform (CDP)-centric strategy. A CDP platform collects, manages, and analyzes customer data from multiple sources to create a unified customer profile. In order to effectively manage this, businesses require a scalable system capable of handling high volumes of information without compromising accuracy. For those in the automotive industry, an example of this is our CDP, Audience IQ. Here are reasons why having a CDP-centric strategy is crucial in a post-cookie world: Improve Personalization and Relevance: Personalization and relevance have been key drivers of digital advertising success in recent years. In a post-cookie world, marketers will need to rely on first-party data to maintain personalized advertising. A CDP-centric strategy can help you learn how to collect and use first-party data effectively, which can significantly improve personalization and relevance. Ensure Data Privacy Compliance Data privacy regulations are becoming increasingly stringent, and marketers must be aware of the latest developments to ensure compliance. By adopting a CDP-centric strategy, you can stay current with the most recent data privacy regulations and industry best practices to address compliance and safeguard your customers’ privacy. Build a Single View of the Customer A CDP creates a unified customer profile that combines data from multiple sources. This provides a single view of the customer, which can be used to inform personalized advertising and improve customer experiences across all touchpoints. Implementing a CDP-centric strategy empowers you to establish a holistic understanding of your customers, enabling the delivery of highly targeted and impactful advertising campaigns. Improve Customer Retention and Loyalty By using a CDP to collect and analyze customer data, you can gain insights into customer behavior, preferences, and needs. This can be used to improve customer experiences, increase engagement, and build customer loyalty. In the ever-evolving landscape of a post-cookie world, having a CDP, like Audience IQ, will become paramount for automotive dealerships. With our CDP, dealerships can effectively unify customer data, unlocking a multitude of benefits. By leveraging this unified data, dealerships can streamline operations, reduce costs, and achieve higher returns on investment. Additionally, the optimized utilization of valuable first-party data empowers dealerships to deliver personalized and engaging customer experiences. In this new era, where data privacy and personalization are crucial, a CDP like Audience IQ serves as an invaluable tool for automotive dealerships to thrive and stay ahead of the competition. Interested in getting a 1-on-1 demo of our automotive CDP platform, Audience IQ? Visit here.

Force Marketing
June 14, 2023

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Author: Force Marketing