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Month: November 20, 2025

How to Make Marketing Finally Work for You with John Fitzpatrick | The David Spisak Show

In his July 2025 appearance on The David Spisak Show, John Fitzpatrick spoke directly to how dealer groups should think about marketing spend and where most stores lose momentum. He outlined three principles that shape the next phase of automotive retail. Alignment across data, systems, and partners so every effort supports one strategy. Accountability that […]

  • Jacour Clarke
    Jacour Clarke
  • November 20, 2025

When Insight Beats the Algorithm: Recap of NADA Auto Forum 2025

U.S. Auto Market Defies Early Forecasts At the start of 2025, most economic projections cast a cautious outlook for the U.S. auto industry. Outlets such as The Economist warned of softening demand, higher rates, and policy headwinds, with some models suggesting a 13M SAAR baseline. At the NADA Auto Forum in April, Force Marketing CEO […]

  • Force Marketing
    Force Marketing
  • November 11, 2025