There are literally billions of records available in the automotive data space, and hundreds of vendors who sell data and the usage of data. This webinar is intended to explain the difference in the types of data and make suggestions for best use cases. We will also provide a list of questions to ask your vendors to verify the validity and quality of their audiences.
Data Types We'll Cover:
Aggregated vs compiled data
1st Party, 2nd Party, 3rd Party data and when to use them
Modeled vs Self-Reported
Lifestyle and Life Trigger Data
Owners, Intenders, hand raisers and Coming Off Lease