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Targeting Trending Audiences for Q4 Marketing: A Winning Strategy for Car Dealerships

  • By Force Marketing
  • September 19, 2023

As the final quarter of the year approaches, car dealerships are gearing up for their Q4 marketing campaigns. This season presents a golden opportunity to boost sales and clear out inventory before the year-end. To maximize their efforts, car dealerships should consider targeting three trending audiences: EV buyers, Model Year End shoppers, and those interested in expiring inventory.

EV Buyers:

Electric vehicles (EVs) are no longer a niche market. With increasing environmental concerns and advances in technology, EVs have become mainstream. Targeting EV buyers in Q4 can yield significant results. This audience is not only looking for eco-friendly options but also wants the latest in automotive technology. Highlight the advantages of EVs, such as reduced emissions, lower operating costs, and government incentives, to entice potential buyers. Promote the latest electric models and offer attractive financing options to seal the deal.

Model Year End Shoppers:

Q4 is the ideal time for car dealerships to clear out the previous year’s inventory to make way for new models. Model Year End shoppers are on the lookout for discounted vehicles, making them a prime audience to target. Create compelling marketing campaigns that emphasize the substantial savings available on outgoing models. Leverage incentives, rebates, and financing deals to entice these value-conscious buyers. Make sure to highlight the limited availability of these vehicles to create a sense of urgency.

Expiring Inventory Seekers:

Q4 also marks the time when certain inventory, such as leased vehicles or discontinued models, is set to expire. Targeting this audience can help dealerships move these vehicles quickly. Run promotions that emphasize the need for these expiring inventory deals, including attractive trade-in options or extended warranties. By addressing the concerns of buyers who want to avoid penalties for returning leased vehicles or are looking for budget-friendly options, you can tap into a motivated audience.

If your dealership needs help accessing these audiences, set up a call with our team of experienced automotive marketers. We can walk you through a DEMO of how we pinpoint these audiences in your market! Schedule Now: https://www.forcemktg.com/contact-us/