ATLANTA (May 15, 2021) – Force Marketing has hired Syringa Ortega and Jennifer Gehler, two industry marketing experts, as part of its increased focus on helping dealers drive consumer awareness and usage of their fixed operations offerings. Force is a high-growth marketing technology company whose family of brands provides the most complete front-to-back consumer lifecycle marketing solution in the automotive industry.
Ortega will serve as Director, OEM/Strategic Partnerships and will be based in San Diego. She will create, communicate and execute personalized omnichannel marketing campaigns with large dealer groups, Tier 2 ad associations and Original Equipment Manufacturers (OEMs) throughout the United States and in Canada. She brings more than 25 years of experience in automotive marketing. She has overseen strategy and execution of successful omnichannel marketing efforts that increased ROI in sales and service for 100’s of individual dealerships, large dealership groups like Van Tuyl (now BHA), and Tier 2 Associations for Honda, Acura, Toyota, GM and FCA. She facilitated national conquest email campaigns for a variety of automotive OEMs in the US and Canada. Syringa has a bachelor degree from Eastern Washington University.
Jennifer Gehler joins Force as OEM Partner Relations Manager. She is based in Atlanta, Georgia and will be responsible for strategy and execution of omnichannel retail and fixed-ops campaigns for Tier 1 and 2 automotive clients. She has eight years of experience in the automotive industry, including seven in fixed operations at Lexus. She holds a Bachelor of Business Administration degree in Marketing with a minor in Spanish from The University of Georgia. Jennifer speaks fluent English and Hungarian and is conversational in Spanish.
“Hiring Syringa and Jennifer further strengthens our already experienced team of dedicated automotive marketing experts. They each bring a wealth of experience and knowledge and complement our increasing focus on fixed operations marketing that began when we acquired GSM in March of this year.” said John Fitzpatrick, president and CEO of Force Marketing.