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Force Marketing Selected for INFINITI IMG Program

  • By Force Marketing
  • May 10, 2021


ATLANTA (May 10, 2021) – Force Marketing, a high-growth marketing technology company whose family of brands provides the most complete front-to-back consumer lifecycle marketing solution in the automotive industry, has been selected to participate in the exclusive Infiniti Retailer Digital Marketing Program. The program offers Infiniti retailers industry leading digital marketing solutions at pre-negotiated pricing.

Through the program, Force Marketing will offer Infiniti retailers its DRIVE video technology, WeDrive Automotive Direct Campaigns and Helix Technologies data-driven, intelligent reporting and technologies.

  • Drive is a dynamic streaming video platform that matches in-market auto shoppers with a dealership’s inventory by pushing videos across social and programmatic channels reach these consumers.
  • WeDrive delivers personalized direct marketing that helps dealerships get better results through omnichannel marketing.
  • The Helix automation marketing platform lets dealerships quickly and easily view performance via enterprise, group and store-level reporting.

Infiniti retailers can learn more these Force Marketing options at https://www.infinitidigitalprogram.com/IMG/Force.

“Joining the Infiniti Digital Marketing Programs is a great way for us to let Infiniti retailers take advantage of our best-in-class technologies that create shopping experiences that drive consumer actions at scale,” said John Fitzpatrick, president and CEO of Force Marketing. “Through our technology and strategic partnerships, we’ve developed an algorithm-based technology that monitors, analyzes and adjusts a dealer’s PPC keyword bids around-the-clock. We customize goals, performance KPIs and limitations per account or group, delivering a better marketing ROI. To top it off, we launch campaigns in 24 hours or less once a dealer signs up.”

Fitzpatrick co-founded Force Marketing in 2006 as a family-owned digital marketing company with the purpose of disrupting the automotive retail industry by using data, technology and personalization to improve the consumer shopping experience. Today, Force Marketing serves four of the top five automotive groups in the country, including Berkshire Hathaway Automotive, Penske Automotive, Lithia Motors, Inc. and Sonic Automotive.


About Force Marketing

Founded in 2006, Force Marketing is a leading marketing technology provider to the automotive industry, whose Helix Technologies, WeDrive Automotive and DRIVE video technology brands deliver combined synergies to optimize marketing-driven revenue and transform the way dealers sell cars. Headquartered in Atlanta with offices in New York City and Houston, Force Marketing focuses on partnering and fostering relationships with dealers and OEMs nationwide to maximize ROI, agility and efficiency. More information about Force Marketing’s comprehensive suite of tech-enabled products and proprietary Helix Marketing Automation Platform can be found at www.ForceMKTG.com.