Strategy

+ New Search Engine Takes a Quack at the Competition - 17th February

What’s an Honest SEO to Do? Take it as no surprise that I’m just now onto DuckDuckGo. But I am so excited about my delayed discovery that I yelped to the entire Force Marketing cubicle farm, “OH MY GOSH! THAT’S … Continue reading →

+ Keyword Coordination from Direct Mail to Digital and Beyond - 16th February

When closing a sale, a salesperson zeros in on his customer with 100% of his attention. Likewise, when a customer is homing in on a purchase decision, he needs to be 100% focused on what the salesperson is offering, too. … Continue reading →

+ Have You Blogged Lately? - 15th February

Two things are essential for success on the web: solid content and links. Blogging helps organizations accomplish both of these tasks simultaneously. By taking the time to blog, new content is created. This freshly created content begets opportunities for link … Continue reading →