Social Media Marketing


Force Digital Social Media Management Services

In May 2010, Facebook surpassed Google as the most visited website in the world. Social media websites like Facebook, Twitter, FourSquare and Digg are capturing the attention and time of consumers in the United States. The amount of time consumers are investing in social media demands the attention of car dealers for careful consideration as they plan their digital marketing strategies.

Force Digital has a set of tools and social media strategies to assist dealers with participating in social communities so that they become trust agents for the brands they represent. Social media engagement is not about “selling” and is more about listening and providing value. Force Digital will work with dealers to train their staff on the best practices for social media engagement.

Force Digital can also co-manage your Facebook and Twitter profiles to share the responsibility for providing interesting and engaging conversation and daily posts. Force Digital also offers Facebook applications that can integrate car dealer inventory and service forms to allow fans to shop within Facebook if they so desire.

Also included in our social media management service are effective strategies to leverage Twitter, mobile applications and blogs to increase the visibility of the cars that dealers have for sale, in-stock and ready to drive off their lots. Force understands that there are multiple paths that lead a consumer to a dealership website and inventory. Social media tools, platforms and engagement are a growing path that dealers can no longer ignore.

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