Force Digital Online Reputation Management (ORM) Services
Over 90% of consumers are using the Internet and search engines to research the next car they will purchase. In addition to researching cars, consumers are also reviewing what their peers have to say about local car dealers. Review websites are becoming a part of the American culture and a single good or bad experience can be easily amplified by popular websites.
In fact, Google is now incorporating reviews from dealers’ Google Maps pages into organic search engine results. What does this mean for dealers? Customer reviews are now more public than ever, appearing alongside links to dealers’ websites. For the average car dealer, the Google Maps listing is displayed between 10,000 – 20,000 times a month. Since Google Maps is so visible, it is critical for car dealers to have a strategy to ensure that their satisfied clients are encouraged to post their experience online.
Studies have shown that car dealers with high counts of positive reviews on Google Maps see increases in calls and sales. However, although Online Reputation Management (ORM) is a critical process for any online branding strategy, car dealers are finding that they are not equipped to handle the work required to implement an effective ORM strategy alone.
Force Digital’s ORM services take the burden off car dealers by creating and implementing strategies to generate online customer reviews and proactively respond to customer complaints. Car dealerships across the US and Canada are realizing that regardless of how they perceive their customer service internally, what matters is what is posted online for all to see. If you have a problem with negative posts online or you want to build a proper defense against a negative review, contact the Force Digital team for a customized ORM proposal.
