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TRADE & UPGRADE

Vehicle trade-ins can be equally lucrative for your customer and your auto dealership. The incentive to upgrade to a better vehicle for an equal – or lower – monthly payment can attract the best-of-the-best customers from a direct mail campaign.

Zero in on the exact, top quality vehicles you want by offering a Trade and Upgrade to customers from the Force Marketing Top Prospects powered by Black Book® conquest data list. Offer a specific model upgrade, a finance incentive and an irresistible monthly payment then watch those resale vehicles roll in as the current models sell out.

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