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TOP PROSPECTS

Target conquest vehicle owners with attractive trade offers using Force Marketing Top Prospects. Force Marketing’s Top Prospects program, powered by Black Book ®, helps dealers identify and engage vehicle owners with the highest potential to trade their current vehicle.

Using a combination of in-depth database analysis, which includes Force Marketing’s industry-leading automotive year, make and VIN file that boasts more than 180 million registered vehicle owners, along with personalized trade offers and post-sale reporting, Top Prospects ensures that dealerships find the right prospects at the right time to drive showroom traffic and increase sales.

How Does It Work?

Following a thorough evaluation of a dealership’s database and market sales trends, targeted customers receive a personalized Black Book ® offer specific to their current vehicle. As a preferred direct marketing Black Book ® vendor, we can offer the dealer’s choice of Clean Book Trade, Average Book Trade and Rough Book Trade based on each prospect’s estimated vehicle condition and mileage—accurate to the penny.

Along with the trade offer invitation, customers have multiple options to respond: ForceTrac® number, personal, customized URL or CRM site. Instant email alerts let dealers know which prospects are responding to the invitation, giving them the opportunity evaluate and close even more leads.

Two days after the event’s expiration date, a detailed post-sale ROI report is provided. This report includes extensive data including units sold, gross profit ROI, types of vehicles sold, total response and conversion to sales percentages.

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