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Force Marketing’s Equity Plus program is an innovative marketing tool to help auto dealers increase leads, customer retention and gross profits by delivering solid repurchase quotes to qualified customers.

In fact, our Equity Plus customers boast an average sell-through rate of .8% with—that’s 40 units sold for every 5,000 pieces mailed!

How Does It Work?
Using the information gathered from a dealership’s entire customer base, Equity Plus combines previous purchase details with recent service, trade values, payoffs, new model pricing and current manufacturer rebates and incentives to offer these customers accurate repurchase quotes. The quotes are delivered to customers using personalized direct mail invitations, which include images based on the customer’s VIN number and variable payment information. Customers can then access information about their repurchase quote at any time using the Customer CRM Portal.

This convenient website allows customers to:

  • Review Trade Values

  • View Comparable Vehicle Quotes

  • Access Upgraded Vehicle Quotes

  • Set a Dealership Appointment

Dealership Benefits
Equity Plus allows dealers to track the progress of their campaign from start to finish using a convenient Campaign Manager Portal, which allows them to access:

  • Mailing Data

  • Appointments

  • Inventory Updates

  • Printable Repurchase quotes

Dealers also receive detailed gross profit ROI reports for benchmarking successes.


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