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CREDIT APPROVAL PROGRAM (CAP)

Drive quality traffic to your showroom by using Force Marketing CAP campaigns to target customers based on credit scores, remaining payments and loan balance.

The Force Marketing Credit Approval Program (CAP) is an effective subprime marketing tool for targeting non-prime customers and significantly improving a dealer’s units sold.

Using FCRA-compliant data that is pre-screened every 30 days against leading credit bureaus and boasts 97 percent accuracy, prospect information is then suppressed against bankruptcies and vehicle repossessions while targeting non-prime scores chosen by the dealer.

Targeted customers will receive personalized, transparent offers using direct mail letters or snap packs that contain a unique pre-qualification code in order for customers to take advantage of the offer. Whether they respond by phone, email, CRM login or showroom scan, each lead is captured and emailed in real time to the dealer for mining. This allows dealers to pull performance reports at any time to see real, accurate results for their CAP campaign.


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